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Y Communicator: A Miami Tech Week PR Workshop
Startups are hard. No one knows this better than a founder. With so much going on between idea and launch, it’s easy to overlook crucial elements that aren’t in your direct wheelhouse—like telling your story.
Everything from attracting customers to pitching investors is easier when you tell your best stories to your most important audiences. We’re here to help.
Make some time in your Miami Tech Week calendar for Y Communicator, a very special hands-on session that will help founders master the art of startup public relations.
Hosted by Hype Lab, a Miami-based PR firm started by Jeff Weisbein, a serial founder, and Matt Pressberg, a former tech journalist—and featuring Priya Anand, a San Francisco-based startup advisor who used to report for Bloomberg and The Information, Y Communicator is for founders, VCs and anyone building or investing that wants to control their narrative and win the public conversation.
Jeff, Matt and Priya have seen all sides of startups trying to get coverage, and know what works and what doesn’t. We’ll show you how to refine your messaging and develop a clear and compelling narrative. You’ll walk away with the right tools and valuable insights so you can focus on building—and let your story speak for itself.
What you’ll get out of this:
- Understand the building blocks of PR, including messaging, strategy, discipline and how to build relationships with journalists
- Learn how to think about what reporters find interesting, and what you’d want them to tell their readers about you
- Craft messaging and narratives that make sense for your industry and best define your unique value proposition
- Leverage data and insights for more interesting stories
- Develop intentional language when communicating with customers, investors, and journalists
- Refine your audience and pitch with confidence