Finding followers on social media can feel like shouting into the void. You post, you wait, and you hope an algorithm decides you’re worth showing to someone new.
Miami-based startup Vylit thinks there’s a better way.
Founded by Ami Gan and Kailey Magder, Vylit is building a social platform where creators can earn money from their content while connecting directly with fans. And since Refresh Miami first spoke with the founders shortly after launch, things have moved quickly.
Between June 30 and October 2, Vylit’s user base grew approximately 660%, according to the company. The startup hasn’t disclosed absolute user or revenue figures, but its roughly nine-person team has been busy adding features and attracting creators.
One of its biggest developments is Vybe Match, a feature that turns the traditional social media model on its head.
Rather than waiting for followers to find them, creators can actively search for potential fans based on shared interests. A fitness influencer, for instance, can identify users interested in fitness content and reach out directly.
“One of the biggest pain points we heard from creators and honestly all users of social media is that just search and discovery across many platforms is broken,” Gan, who was previously the CEO of OnlyFans, told Refresh Miami.
The feature works both ways. Fans can search for creators based on their interests, using a mobile-friendly swiping interface.
“We’re not trying to gatekeep here,” Magder said. “We’re trying to ensure that there are true connections on the platform, and that fans can find creators and creators can find fans.”
For creators, the search feature is currently in beta, with one free search daily. Paid options allowing more searches are planned.
Meanwhile, Vylit has introduced a Creator Advisory Board, offering equity to select early adopters in exchange for feedback, platform use, and promotion. Among them are Miami-based creators Dominic DeAngelis, known for his appearances on reality television, and model Cydney Rose.
The company has also launched Vylit Lab, a centralized dashboard where creators can track earnings, analyze content performance, schedule posts, manage subscriptions, and configure AI-powered chat tools.
But beneath the technology is a more personal ambition: bringing some spontaneity back to social media.
“I think people feel a sense of freedom on Vylit that they don’t feel on other platforms because it’s new,” Magder said.
The founders believe today’s social platforms have become overly curated, leaving creators feeling pressured to produce polished content that pleases algorithms.
Vylit wants to give them room to experiment, express themselves, and build businesses on their own terms.
Pictured above, left to right: Vylit co-founders L to R is Ami Gan and Kailey Magder.
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