By Riley Kaminer
WorkStory, formerly known as GetSpeedBack, is supercharging its performance review platform by leveraging the latest in AI tools.
The Palm Beach County-based startup has made a name for itself by offering companies an easy way to amass data-driven insights on its team members. WorkStory plugs into apps that companies are already using, such as Slack and Teams, and prompts users with performance evaluation questions at regular intervals. The company asserts that this is an improvement over traditional processes, which are based around infrequent, long-form performance evaluations.
But co-founder Matthew Meadows, a Boca Raton native, explained to Refresh Miami that analyzing these metrics had been a bit of a pain point for customers. “People never have enough time and are always looking for shortcuts.”
That’s where AI comes in. Meadows and team have leveraged OpenAI’s API to pull out major themes in the sea of data WorkStory collects. The app provides users with a summary of an employee’s performance, as well as recommendations on how to improve.
So far, WorkStory has been able to avoid its AI providing incorrect or unhelpful advice by running a series of experiments and carefully dialing in all the relevant parameters. They have also established requirements for the AI model to work properly, including 90 days of historic data. Addressing and leveraging user feedback has been critical to WorkStory’s growth, underscored Meadows, and this has been particularly useful in the development of its AI.
WorkStory has around 50 clients that collectively have 4,500 employees using the platform. Their range of clients is diverse – running the gamut from marketing agencies to healthtech startups to nonprofits – typically with anywhere from 20 to 200 employees. “Our ideal client is a midsized, tech-focused, people-centric company with people sitting at their computers doing complex work,” said Meadows.
Their five full-time employees are geographically distributed, but Meadows and technical co-founder Mihai Oprescu are based in South Florida. WorkStory, which was founded in January 2020, has been bootstrapped thus far. For that reason, Meadows noted that the company has been laser-focused on adopting a sustainable business model.
Looking forward, Meadows is excited to continue ramping up the deployment of WorkStory across a wide range of businesses. “It’s now about how to get the word out to more people,” he said. “The faster we can do that, the more business we can generate – but it’s not easy to experiment in those areas when you’re limited in terms of cash flow. So we have to be more mindful about what we’re testing and what order we’re testing them in, rather than just kind of throwing money in all these different areas.”
He is also excited about the opportunities that await WorkStory – much like the somewhat surreptitious adaptation of generative AI. “We’ve set ourselves up well. It’s just about how we hit whatever that tipping point is to move us to the next stage of the growth cycle. But we’re ripe for something to happen.”
READ MORE IN REFRESH MIAMI:
- Tired of the same old annual reviews? GetSpeedBack will change the way you give and receive feedback
- Workforce burnout is real, and expensive. Erudit AI can help
- Erudit amasses $3.5M in late seed funding for AI-powered employee insights platform
- This Miami startup enables employers to stay ‘Ontop’ of their international hiring
- PRIMA raises $5M to turn hot tables into a referral business - September 4, 2026
- WellStack acquires DeLorean AI, plans to grow platform and South Florida footprint - September 3, 2026
- Inside OpenSeed’s plan to bring calm back to work, 12 minutes at a time - September 3, 2026