Born in LatAm, Miami adtech startup Beeyond Media raises $10M in seed round to drive US expansion

By Nancy Dahlberg

The next time you see a giant digital billboard riding through the streets or floating down Biscayne Bay, it’s message might just be powered by a Miami startup.

Beeyond Media is a digital out-of-home advertising demand-side platform, essentially a one-stop-shop for brands and agencies to activate these outdoor digital campaigns. Today, the startup announced the close of a $10 million seed round that will be used to scale the Beeyond business in the United States.

The round was led by Colombia-based venture firm  RAU Capital and included undisclosed investors. In total, the startup has raised $12.5 million. 

“Beeyond Media has exceeded expectations over the last year,” Ricardo Uribe, investor at RAU Capital and a Beeyond Media board member who previously invested in the startup, said in a statement. “We believe the company is strategically positioned to stand out as a provider of a highly valuable global solution in an industry growing at double-digit rates year over year.” 

Beeyond Media, based in Miami, was founded in 2019 in Argentina by CEO Alejandro Donzis, who has 25 years of advertising industry experience, including founding or co-founding several adtech companies including TVTaxi, UOSolutions and Ads Depot. On a mission to bring innovation to the traditional outdoor advertising channel, Beeyond expanded throughout Latin America, and this year started expanding into the U.S. and Canada because the company saw a big growth opportunity. Indeed, the digital out-of-home (known as DOOH) advertising market is projected to grow 26% to $13.3 billion this year, capturing 37.2% of the OOH sector’s revenue. By 2028, the digital segment is projected to represent 43% of out-of-home advertising revenue.

Beeyond Media has an inventory of over 600,000 devices and screens – think billboards, street furniture, airport media and more – spanning across 17 countries, The company works with more than 80 brands, including Chanel, L’oreal, American Express and Heineken, the company reports.

Beeyond Media’s solution aims to enhance campaign reach and ROI for brands by merging its programmatic technology with curated services, the company said. Most recently, the Beeyond announced a strategic partnership with Place Exchange, a supply-side platform  for programmatic OOH, extending Beeyond Media’s DOOH inventory. Earlier this year, the business launched an audience segmentation tool that sources data and information from leading providers to arm clients with insights to execute effective and targeted DOOH campaigns.

“The opportunity in digital advertising is massive and Beeyond is demonstrating to the industry that there is a superior way to manage DOOH campaigns, and our growing partnerships and client base serve as proof of our success,” said  Donzis, who co-founded the company with Alan Levy. “Together, we are advancing towards a future where we redefine excellence in the industry.” 

Photo at top of post: Beeyond Media board member Ricardo Uribe, Alejandro-Donzis, co-founder and CEO, and co-founder Alan Levy.

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Nancy Dahlberg