Brightline kicks off Orlando service Sept. 22

All-aboard! Brightline, the Miami-based eco-friendly high-speed train company, announced it is starting service to Orlando on Sept. 22, beginning with Orlando International Airport. Travelers can then access additional transportation and mobility options via Brighits tline+ service that can be booked through the Brightline app and website.

For Messi fans, the service kickoff coincidentally coincides with Inter-Miami battling in-state rival Orlando City at Exploria Stadium in downtown Orlando on Sept. 24.

“Opening Orlando fulfills our ultimate business model. We have seen incredible enthusiasm from the business and tourism industries eager to travel between Central and South Florida,” said Patrick Goddard, president of Brightline.

One-way ticket prices start at $79 for adults and $39 for kids in Brightline’s SMART service. Groups of 4+ will automatically save an additional 25 percent on SMART fares. PREMIUM fairs start at $149. There are additional promotions for business and students. Inaugural rides from South Florida stations — Miami, Aventura, Fort Lauderdale, Boca Raton and West Palm Beach — are available for booking at or by downloading the Brightline app on iOS and Android.

To be sure, the Brightline experience is much more customer-centric and tech-powered than what we’ve come to expect from trains in the US, featuring luxurious lounges, copious beverage options, and last-mile mobility add-ons. Innovations include being the first train to offer Starlink high-speed internet. It also uses a complex series of IoT integrations that ensure users know as much information as possible about the status of their journey. This summer, it pushed out a major revamp of its digital experience, Refresh Miami reported.

There’s more expansion coming. Brightline plans to add at least two more stops in the Orlando area — one near the Orange County Convention center and another near the major theme parks, including Disney World. The train service also is also planning to add connections at PortMiami and the Treasure Coast, and add service to Tampa.

READ MORE ON REFRESH MIAMI: Brightline doubles down on tech-fueled offerings to improve South Florida mobility

Nancy Dahlberg