Endeavor selects food & beverage startup to join its global network


By Nancy Dahlberg

Elma Farms is on a mission to provide healthy snacks at affordable prices, and it is the newest Miami-based “scaleup” selected to be part of the global Endeavor network. Elma Farms, the 23rd active Endeavor Miami company, was selected at Endeavor Global’s 84th International Selection Panel, held in Cape Town, South Africa. As an Endeavor company, Elma Farms will receive mentorship and access to capital, global markets and talent.

Founded by Cetin Amato and Antonio Ellek (pictured above), Elma Farms has developed, launched or marketed  snacking brands such as DIPIN, OLOVES, AIR CHEESE and THE PROTEIN BALLS. Endeavor Miami said the company has reached double-digit annual growth and its client list includes American Airlines, United Airlines, Delta Airlines, Publix, CVS, Walmart and Starbucks.  Coming next early next year: POSHI (Power of Simple and Healthy Ingredients), which offers freshly marinated vegetables. “Elma is at the right inflection point to further accelerate its growth and we’re looking forward to working with them,” said Laura Maydón, Managing Director of Endeavor Miami.

During Endeavor’s International Selection Panel, panels of top global business leaders, entrepreneurs and investors interview candidates about their business traction, leadership potential and timing to further scale. Entrepreneurs must be selected by a unanimous vote. The last Miami company to be selected by Endeavor was Voyhoy, a travel-tech startup focused on the Latin American market, in July.

Endeavor Miami launched in September 2013, with Knight Foundation support. Endeavor Miami’s entrepreneurs generated close to $200 million in revenues and 2,000 jobs in South Florida in 2018, the organization said.  For more information on Endeavor Miami or to nominate Miami entrepreneurs, visit www.endeavormiami.org

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Nancy Dahlberg