Action Design Miami: Behavioral Economics 101 for Product Design

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Aug 20

Action Design Miami: Behavioral Economics 101 for Product Design

August 20, 2015 @ 6:00 pm - 9:00 pm UTC-5

On August 20, Dr. Stephen Wendel, Head of Behavioral Science at Morningstar, will introduce you to the ideas of behavioral economics and offer practical techniques you can use in any products you’re interested in or creating.
In Stephen’s talk, you will:
• Learn about behavioral economics and its cousin, the psychology of judgment and decision-making
• See how its lessons are already being applied in consumer products from the Jawbone UP to Clocky the rolling clock
• Understand how habits fit in and when they can smooth the path to action
• Find out how to identify the behavioral obstacles your users face and overcome them.
Stephen’s talk will teach you how to help your users take action, using the best research out there on decision-making and how it’s been applied in the real world.
A huge thank you to Rokk3r Labs for hosting us!
About the speaker:
Stephen Wendel is currently the Head of Behavioral Science at Morningstar, where he leads a team of behavioral researchers and practitioners in applying behavioral lessons to the company’s communications and products.
He is the Co-Founder and President of the Action Design Network and author of the books Designing for Behavior Change and Improving Employee Benefits: Why Employees Fail to Use Their Benefits and How Behavioral Economics Can Help. Formerly, he was the Principal Scientist at HelloWallet, where he applied behavioral science to improve the company’s products and their impact on employees’ lives.
Here’s the agenda for the evening:
6:00 PM: Drinks, snacks, and socializing.
6:30: Introduction and presentation from Stephen. 7:15: Q&A with the audience.
7:30: Community announcements. If you’re hiring, want to tell us about an awesome event coming up, or have anything else to tell the Action Design community, let everyone know!
7:40: More drinks, snacks, and socializing. See you there!


August 20, 2015
6:00 pm - 9:00 pm UTC-5