Global Wizdom is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP
Key Take Away:
A company’s Order to Cash (O2C) Strategy must be aligned with its “Go to Market” Strategy. If it is not, it will result in mixed messages to its customers, an ineffective and inefficient O2C process, and internal conflicts.
Multiple functions within a company interact with customers to generate, deliver, and secure payment for orders of products and services. The understanding of their company’s strategy in engaging the marketplace and its procedures for doing so will vary widely unless they are well articulated. Usually, different departments will have different views of the company’s market strategy and its approach to implementing it. These views are supportive of their department’s individual objectives but may be in conflict with the company’s overall objectives and success.
Why Should You Attend:
Historically, misalignment of the O2C Strategy and the “Go to Market” Strategy results in conflicting messages received by customers. Customers receive different versions of policies and practices from Sales, Customer Service, and Finance.
Areas Covered in the Session:
1. The elements of a “Go to Market” Strategy
2. The components of an O2C Strategy
3. How the two strategies can be aligned
4. The benefits of aligning the strategies
5. Optimizing the Customer Experience
Speaker: John G. Salek
John Salek is President of Revenue Management Associates, an Accounts Receivable & Order to Cash consulting company. He is a highly experienced financial professional with proven performance in the Order to Cash process including order and contract processing, billing, dispute management, credit control, collections, and cash application. John has worked in a broad range of industries with over 250 clients.
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