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Branding for Startups: How to Attract Clients with your Brand Story
February 28 @ 3:00 pm - 4:00 pm
Join Refresh Miami and award winning creative director, Meli Chamorro, as she teaches startups how to craft an engaging brand story.
Every business has a story, and how you tell that story is your brand.
But is your brand story a good one?
Do people remember it?
Do people understand it?
Do you find yourself having to explain in person what makes your startup special for people to really get it? Or do they understand it themselves within the first 10 seconds of being on your site?
In a sea of millions of startups, does yours stand out?
A good brand story isn’t just about one shiny ad or a logo. It’s about how your brand sounds, looks, talks, and acts and how all these elements work together.
A cohesive brand system allows you to clearly communicate what you do, why you do it, and how you do it in a simple and memorable way. Without a clear brand positioning and identity, all marketing efforts will feel disjointed to your audience and most likely fail.
As a Creative Director who has worked at the best agencies around the world and been in charge of global rebrands for some of the world’s most iconic companies, Meli Chamorro knows how to make a brand stand out. And as a former two-time founder, she knows that no two businesses are the same, and neither are their needs.
Learn what makes a killer brand story and most importantly – how you can strategically find yours.
RSVP now and let’s make your story! ✏️
Topics To Be Discussed
- Why your startup is a brand
- What makes a powerful brand story
- Why brand positioning is significant
- How to uncover your unique brand positioning
- Transforming your brand positioning into a compelling brand story that resonates with your audience
- Q&A Session
