In this talk you will learn how to:
- Drive adoption of healthy habits and behavior change for customers.
- Apply behavioral economics principles to make better decisions.
- Foster a collaborative environment for innovation, testing and continuous learning.
James Wieselman Schulman from Cigna’s Innovation Center of Excellence will discuss the intersection of design and behavioral economics, and how a human-centered approach to the creation of engaging products and solutions can help drive lasting healthy behavior change.
Solving the challenge of healthy behavior change is more complicated in practice than in theory; it is not as simple as convincing people to change under the argument that it’s better for them. Join us to learn about how James uses research, data, and incentive design to influence customer choices and habits.
To RSVP or for more information visit: https://admcigna.eventbrite.com