So you already know Facebook Advertising is a great investment, and you’ve read up on all the latest strategies. But how do you execute? The Ads Manager application can seem overwhelming with all its features and menus. In this workshop, Giovanni Insignares from Insignia Media will help make it easier and teach you how to navigate the application.
You’ll learn how to:
- Build an ad.
- Understand and interpret campaign metrics.
- Build, refine, and compare target audiences.
- Determine your campaign budget.
- Learn to build retargeting ads.
This will be a very interactive, hands-on experience so please bring a pen & notepad to learn as much as you can. Laptops to follow along are recommended but not required for this event.
About the Speaker
Giovanni Insignares is the founder of Insignia Media, a boutique digital marketing agency based in Miami, FL. With over 12 years in the digital space, Giovanni founded the company in 2016 with the goal of helping companies leverage the reach and precision of Facebook to grow their business. He is the organizer of the popular Facebook Advertising 101 Meet-Up group which currently has over 500+ members in South Florida, and holds a Masters degree in Management Information Systems from Florida International University.