Today, more than ever, it is essential to develop a comprehensive view of your customers by marketing to them through various touch points and channels. By leveraging the power of integrated marketing and harnessing the value of its data, you can effectively communicate with your customers all while measuring the success of your campaign and optimize your marketing dollars.
L David Stewart has designed a series of workshops at Starthub Miami to help give entrepreneurs a better understanding and execute digital marketing campaigns with regards to STRATEGY, CAMPAIGN & REVIEW.
ROUND 1: Strategy
- The “Why” – What Is The Purpose?
- Setting Goals
- Do Your Research
- Tools For Execution
ROUND 2: Campaign
- Initiating The Campaign
- Integrated Marketing Communication
- Social Media Platforms
ROUND 3: Review
- Review – What Worked? What Didn’t?
- Detailed Assessment
- Analytics Tools & Tips
- Key Performance Indicators & Metrics