Wednesday, January 31, 2018 at 9:00 PM
This workshop is for small business owners who want to learn more about SEO (search engine optimization) in order to grow the traffic to their website. Websites ranking higher on Google, Bing and Yahoo search engines get more website visitors and consequently more customers.
Here’s how you can impact how many internet users find your website.
Step 1: Install Google Analytics onto your website to track the number of visitors to your site, how many pages they are looking at and where they are coming from. We will show you how.
Step 2: Understand keyword search and determine the best keywords for your business. We’ll teach you how to find the keywords that your industry & competitors use
Step 3: Convince search engines that your website is an important site by creating links from other websites, directories, blogs, social media marketing, etc. to your website. Come to the workshop and learn how to establish these critical links
Step 4: Decide to DIY or get for outside assistance. We’ll discuss the options & costs
With so many consumers using the internet for information/purchasing of products/services, your website is one of the most important marketing tools available to you. Creating a site and putting it online without integrating it into your overall marketing strategy, will not result in increased sales. How you plan to drive traffic to your site must be included in your marketing plan. This workshop will break it down into actionable tasks for you to implement over time.