Workshop Overview:
Through a mix of short lectures and hands-on activities, this one and a half day workshop introduces participants to Key Lime Interactive’s Framework for Journey Mapping.
You will learn:
– How to get started with journey mapping
– How to effectively run lean journey mapping sessions with your internal stakeholders
– How to co-create journey maps with your end-users/customers
– Tips on how to socialize journey maps within your organization
Topics Covered:
– Introductions & Workshop Overview
– Overview of Journey Mapping & History
– The Value of Journey Mapping
– When to use Journey Mapping
– Introduction to Lean Current-State Journey Mapping
– Mentored Hands-On > Lean Current-State Journey Mapping Exercise
– Introduction to Lean Future-State Journey Mapping
– Mentored Hands-On > Lean Future-State Journey Mapping Exercise
– Introduction to Framework for Co-Creation Research-Based Journey Mapping
– Preparing for Research-Based Co-Creation Journey Mapping
– Recruiting for Research-Based Co-Creation Journey Mapping
– Do’s and Don’ts when moderating Journey Mapping Sessions
– Toolset for Journey Mapping
– Mentored Hands-On > Co-Creation Journey Mapping Exercise
Key Lime recommends the following professionals to attend:
– Product managers
– Designers
– Researchers
– User Experience Professionals
– Marketers
– Consultants
– Engineers
We encourage all industries of businesses to attend.