Miami Tech: The Importance of PR for Startups & Supporting the Growth of #MiamiTech

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Apr 21

Miami Tech: The Importance of PR for Startups & Supporting the Growth of #MiamiTech

April 21, 2021 @ 6:00 pm - 8:00 pm EDT


Ted Miller
Founder & Lead Consultant
Ted Miller Group
Ted Miller is a technology public relations expert and strategist with nearly two decades of experience creating and executing award-winning communications campaigns. Ted spent eight years on Apple’s senior PR team leading high profile product launches for products including iPad, iPhone, Apple Watch, iOS, Apple Maps, watchOS, HealthKit, HomeKit, HomePod, Siri, and more. Ted served as the liaison with Apple’s app developer community and oversaw PR for the App Store and Apple Worldwide Developer Relations. Prior to joining Apple, Ted spent two years leading B2B public relations and analyst relations for web browser pioneer Opera Software. He was also the first employee, and co-founder, of consumer tech PR firm Max Borges Agency.

Ted left the tech industry briefly in 2018 to join Royal Caribbean International as Associate Vice President of Public Relations & Social Media. In this role, Ted built a team that delivered recording-breaking PR and social media results, led high-profile launches, including the world’s largest cruise ship, Symphony of the Seas, and new private island destination, Perfect Day at CocoCay, and raised the profile, through storytelling, of the brand’s entertainment, food and beverage, and technology innovation efforts.

Ted founded Ted Miller Group, LLC in April 2020, after consulting with tech clients during the fall of 2019 and winter of 2020. Ted helms a talented team of PR, digital storytelling, and social media specialists to deliver results for the firm’s clients, and uses his deep breadth of connections to ensure clients’ products and services earn proper recognition from key industry players. Ted also serves as a key advisor for many tech startups.

Ted currently serves as the membership chair of the Public Relations Society of America (PRSA) Miami Chapter, and as a board member of the Center for Autism & Related Disabilities at the University of Miami (UM-NSU CARD). He is a graduate of University of Miami (Masters, 2002) and Sacred Heart University (Bachelors, 2000). Ted is married with two boys and lives in Pinecrest, FL.

Daniel Rodriguez
Vice President, Business Development
Max Borges Agency
Daniel is the Vice President of Business Development for Max Borges Agency, a leading consumer technology PR firm based in Miami. Daniel is active in the Miami startup scene as a member of Miami Angels and is an advisor and investor for Tampa Bay fintech startup Grifin. He started his own venture firm, XI Ventures, LLC, and previously worked in digital marketing and web development, with a focus on supporting startups and the startup community. Daniel also has experience as a founder himself, starting his own photo editing software company, Typesetter, which released an app on the Apple App Store and Google Play.

Nancy Dahlberg
Tech Writer
Nancy is an award-winning business writer, editor, blogger and researcher with extensive media experience and a passion for story telling. I worked as an editor and senior reporter at the Miami Herald for 25 years, and my expertise is writing about entrepreneurs and startups, tech, social impact, healthcare and small business. I’m freelancing now, and I’m always looking to dive into interesting new stories and projects.
Please contact me at and follow me on Twitter @ndahlberg.

David Barkoe
Carve Communications
For more than 20 years, David Barkoe has been developing, managing and executive successful PR campaigns for some of the world’s leading brands and most promising start-ups.

Before founding Carve Communications, David led bwin.entertainment’s launch of partypoker.comin New Jersey and ran a comprehensive thought leadership campaign for Mindtree, one of the world’s leading IT services firms.
In 2012, David served as U.S. Director of PR & Marketing at Netbiscuits, a mobile software platform. Earlier in his career, David directed the launch of video-sharing site Vimeo as well as developed, managed and executed communications campaigns for Microsoft, LG Electronics, Intel, MAXIM Magazine, Sporting News, Ritz Carlton Hotels, Crocs, Yotel NYC,, The American Bible Society, Medialets among many other established and startup brands.

Marcella McCarthy
Freelance Tech/Startup Journalist
Marcella is a freelance journalist specializing in startups/tech and health reporting. Before writing about tech, she worked in it. Her experience is a result of a 3-year hiatus when I was the CEO and co-founder of Skillied, a Miami-based start-up in the EdTech space that offered a SaaS product and a marketplace for in-person classes. Marcella got her start in health reporting when she earned her master’s in Journalism from the Medill School at Northwestern University, where she focused her studies on Health & Science reporting. In her latest role, she cover startups based in Miami, Brazil, and health tech globally for TechCrunch, where she has been tasked with building out the health tech beat. In addition to TechCrunch, her work has also appeared in the Miami Herald, The American Academy of Neurology, Yahoo,, and Refresh Miami. She holds dual citizenship US/Brazil, speaks Portuguese and Spanish fluently, and works in both languages.


$15.00 PRSA Member Ticket- In Person

$0.00 PRSA Member Ticket- Virtual

$10.00 PRSSA Student Ticket- In person

$0.00 PRSSA Student Ticket- Virtual

$20.00 Guest Ticket – In person

$0.00 Guest Ticket -Virtual


April 21, 2021
6:00 pm - 8:00 pm EDT
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