Pavlov & Product Design: How to Create Engaging Experiences

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Nov 17

Pavlov & Product Design: How to Create Engaging Experiences

November 17, 2015 @ 6:00 pm - 8:00 pm UTC-5

Riyaad Seecharan will show us how to blend Psychology, User Centered Design and Neuroeconomics to create compelling user experiences. He’ll walk us through how to plan product experiences and identify the appropriate tools to deliver delight to end-users.
You will get an overview on how create an experiential framework for products that will allow you to identify potential product engagement models. He’ll also provide examples of current products and software that leverage design thinking.
The talk will cover:
1) Five common models for increasing product engagement.
2) Five models on how to engage specific groups.
3) The changing landscape of product engagement.
About the speaker:
An expert at designing, creating and building software, Riyaad Seecharan has held positions at the Developmental Cognitive Neuroscience Laboratory at Florida International University, various South Florida Hospitals, and lectures on a Post Affordable Care Act world.
As managing director at Tesser Health, Riyaad is responsible for leading operations and product strategy. With a strong background in formal process improvement and Six Sigma methodology, a rigorous product management philosophy, and extensive attention to the user experience, Riyaad builds products that improve patient engagement. He drives the Tesser vision of delivering innovative patient centered health care experiences through technology
Along with the Tesser team Riyaad currently works with the Department of Anesthesiology at Jackson Memorial Hospital and the UM Miller School of Medicine faculty prototyping medical applications. Riyaad currently serves on the corporate advisory board for Zagada Riyaad has worked with Fortune 500 companies such as Wal-Mart, American Express and Tradestation and has consulted with organizations such as Dell, IBM and NASA. Previously, he was on the advisory board for Apptimum prior to its acquisition by Microsoft.
Here’s the agenda for the evening:
6:00 PM: Drinks, snacks, and socializing. [Food and drinks available for purchase at event venue.]
6:30 PM: Introduction and presentation from Riyaad.
7:15 PM: Q&A with the audience.
7:30 PM: Lightning update about the recent Design for Action Conference and upcoming chapter events.
7:35 PM: Community announcements. If you’re hiring, want to tell us about an awesome event coming up, or have anything else to tell the Action Design community, let everyone know!
7:40 PM: More drinks, snacks, and socializing. See you there!


November 17, 2015
6:00 pm - 8:00 pm UTC-5