Conducting Product Market Fit Interviews can seem a bit daunting, yet they can be much like the goose that laid the golden egg. In this session with Madeline K. Aufseeser, learn how properly constructed product market fit research can lay the seeds for so much more, including; earned-PR, Brand Building, Marketing and even overcoming sales objections.
Madeline K. Aufseeser (Maddy) is a prominent 30-year veteran in the Fintech and Payments Industry and a C-level executive with start-up and Fortune 500 experience including tenure at Aite Group, FIS, First Data (now a FISERV company), Wells Fargo and MasterCard. She has a proven track-record identifying, launching and marketing new companies, businesses, and products. Maddy is a recognized thought leader, volunteer mentor, published author, speaker and press resource, having received multiple industry honors including being named by Payment Source as one of 2018 25 Most Influential Women in Payments and BankInnovation 2016 Innovators to Watch: 44 Executives Shaping the Future of Banking