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UX Researching Beyond the Visible | I’MPULSE Sessions: Design By Nature

February 24, 2022 @ 12:00 pm - 1:00 pm

I’MPULSE sessions: design by nature, are monthly sessions inspired by nature’s driven principles for design practice. I’MPULSE sessions are going to pulse inspiration from leading examples and experts in the design sector who are using a life-centered approach in their UX research and overall design approach.

We will have the opportunity to learn about various UX practices from experienced CEO’s, researchers of all kinds, companies and successful individuals – all of which are benefiting people and having a positive impact on the world.

These sessions will be very dynamic environments, with conversations between thought-provoking design anthropologist Laura Korčulanin, and an invited guest from their field of expertise, well they reflect on the specific UX topic of the month.

**Session 2: UX Researching Beyond the Visible**

Our second session, taking place on 24th February at 18.00CET📍will focus on the topic of UX Researching Beyond the Visible. This time we will dive into diverse research methodologies and techniques used through the research process, considering life-centered approaches. Apart from learning the do’s and don’ts within UX, we will go beyond and learn how to observe and learn at first sight the invisible needs, patterns, and demands users and the existing environment are having. We will put new lenses on our current research practice and learn why certain innovations are failing and others are successful – since everything starts with research and the first insights leading from it.

This session is going to highlight essential pillars of the UX research practice to guarantee social and environmental wellbeing.
Most importantly, we will have fun and participate in stimulating conversations with a leading expert in the field of UX research!

**Structure of the session:**
✅ Introducing Design by nature and life-centered principles
✅ Getting to know the speaker and company focusing on sustainable business
✅ Conversation around UX and Researching Beyond Visible between curator Laura Korčulanin and invited speaker
✅ Do’s and don’ts in the UX research practice, with concrete business examples
✅ Q&A between audience and speakers


February 24, 2022
12:00 pm - 1:00 pm