Who is your community? In a world that has suddenly gone online, building an engaged audience can mean the difference between business survival and business failure. By creating an online community, you can speak authentically to your customer base and open the door to a quick pivot at the most critical moments. Without it, you run the risk of sounding tone-deaf — or losing your customers entirely.
In this webinar, we’ll talk with WIN Lab alum Beth Santos, founder, and CEO of Wanderful, an international community that helps women travel the world through offline events in 50 local chapters, major conferences, and gatherings, and now, a virtual membership network that became the company’s primary business model in a matter of days. Through her engaging story and universal challenges, Beth will shed light on what it means to build community and how to leverage that community for business growth, both now and in the future.
Attendees will learn:
• What “community” means and the different forms that it can take to align with your business
• How to know if creating a community is right for you — and when it’s not
• Tactics to take your company virtual in ways you never expected
This webinar will be most helpful to attendees who already have existing businesses as well as attendees who are pre-launch and trying to decide what to do next given our current environment.