Gaming monetization marketplace Scuti secures $10M

By Riley Kaminer

Scuti, a West Palm Beach-based gaming monetization platform (AKA “g-commerce,” or eCommerce for gaming), this week announced a $10 million fundraise led by an unnamed family office. This brings its total funding to $17 million since being founded in 2019.

The company reports that these funds will enable Scuti to achieve a more than $100 million valuation through global expansion this year, with a particular focus on Latin America and Asia. Scuti plans to add 16 employees to its 29-person company in the first half of this year, including sales, ecommerce and programmatic support roles.

Scuti enables users to collect points by playing games, and then redeem these points by making purchases on its platform. Users can also earn up to 5% back by making purchases on Scuti. These rewards are interoperable, able to be exchanged for in-game currency or credited towards making purchases through Scuti.

On the flip side, brands can market and sell directly to players via Scuti – all while providing game makers with an additional revenue stream. Beyond rewards, Scuti also sells advertising inventory in the form of in-game ads akin to digital billboards.

Already, the platform has been exposed to 50 million monthly players active on over 100 titles from around 50 game publishers. Scuti expects to triple its number of monthly players across 2024, based on new partnerships in the pipeline.

“The landscape of game monetization is evolving with changes in DMA, IDFA, and ATT rules. Traditional methods are no longer effective. AI platforms, like Scuti, empower game makers to monetize more efficiently while retaining players for extended periods,” founder and CEO Nicholas Longano said in a statement.

“Our lead investor shares our vision, recognizing the immense untapped potential in this blue ocean opportunity,” he continued. “This investment is not just for our benefit but aims to enhance the experience for every game maker and player in our network.”

Last year, Scuti inked a deal with NBALab, enabling gamers to buy limited-edition basketball collectibles. As part of this round, Scuti also onboarded Mario Alioto, a former EVP of business operations for the San Francisco Giants, to its advisory board. Alioto is known for starting the trend of giving away bobbleheads at baseball games.

Longano is a video game industry veteran – having previously shepherded Massive, an in-game advertising network, to an acquisition from Microsoft. In an interview with AdExchanger, Longano referred to Scuti as “the Amazon of games.”

“We’ve proven the case that gamers will shop prolifically, especially if it benefits their game experience,” he told them. “Now, it’s about delivering the experience outside of the US.”

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Riley Kaminer