Director of Marketing Operations

QuickNode

QuickNode is a cloud-based infrastructure company that powers the blockchain ecosystem.
Our mission is to be the indispensable utility that empowers companies and innovators globally to build next-generation, Web3 enabled businesses & applications using blockchain technology. QuickNode is backed by some of the world’s best investors including Tiger Global, Y Combinator, SoftBank, and the Seven Seven Six Fund. The QuickNode team has over 90 people maintaining high performance global data infrastructure for amazing customers serving billions of requests daily.
We are a global remote first company HQ’d in Miami, Florida.
The Role
We are seeking a Director of Marketing Operations to join our growing Lifecycle Marketing and Operations team. This is a new role, responsible for Marketing Technology and Operations. All marketing, from Prospecting and Events through Onboarding and Engagement to Retention is executed by this team. It is a highly cross-functional role requiring both strategic and tactical execution, exceptional technical acumen, and the ability to build and lead a team. It’s a great opportunity to design from the ground up, using your previous experience to input into the marketing strategy and make recommendations on how to use technology to take that strategy to the next level.

What You’ll Do

  • Build your team and foster a growth mindset, dedicating time to coaching and development and elevating the value created by each individual.
  • Deliver on the QuickNode vision to create omni-channel personalized experiences in real time across all touch points.
  • To do this you’ll architect the marketing technology infrastructure and use the right tools to enhance the current customer experience by working closely with various teams across the business.
  • Be accountable for the QuickNode Marketing Technology strategy, architecture and implementation including integration and configuration with multiple data sources in partnership with our GTM technology team.
  • Partner with internal stakeholders to implement a CDP (Segment) ensuring optimal setup to unlock capabilities that will support the delivery of the Marketing strategy.
  • Own the Lifecycle Marketing Operations strategy across multiple countries.
  • Collaborate closely internally, building partnerships across GTM, Sales Ops, Customer Success and Data Engineering to deliver the best experiences for the end-customer.
  • Define and optimize build and implementation processes, workflows, and automations that drive team effectiveness.
  • Work with key partners (including analytics, marketing and sales teams) to gain qualitative and quantitative insights to understand levers to create omni-channel and personalized customer experiences across all platforms.
  • Champion best in class practices when it comes to data governance and data integrity ensuring customer preferences are respected across all channels.
  • Create an ongoing training program for all MarTech tools and processes including ideation sessions for new feature releases to ensure the latest capabilities are always being utilized.
  • Work with the VP of Marketing to define the operating model and ways of working across the team evaluating the benefits of agile methodologies to deliver regularly and iteratively.
  • Manage multiple databases and define processes to ensure we uphold high data hygiene standards. You’ll continuously improve and optimize processes and develop and execute a strategy for monitoring and improving gaps in data health and ESP performance.

What You’ll Bring

  • You have experience in HubSpot CRM.
  • You have 6+ years experience in marketing operations or marketing automation roles with at least 3 of those in operations.
  • Have expertise in automation platforms, CDPs and data visualization software and can get into the technical setup and implementation of these tools.
  • You have strong data management abilities including data hygiene and quality assurance and can implement processes to ensure global compliance.
  • You are up-to-date with the latest trends and best practices in marketing operations and marketing technology and actively seek growth and learning opportunities.
  • You consider yourself an expert in SMB SaaS marketing best practices, including understanding the nuances of tech requirements.
  • You have strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate results and plans.
  • You are customer obsessed and understand the need to put customers at the center of all programs and engage with them seamlessly across all touch points in real-time.
  • You can set a clear vision and help the team achieve it at the highest level of craft.
  • You have excellent analytical skills and problem-solving capabilities and collaborate courageously to get the job done.
  • You have experience working cross-functionally and managing senior-level stakeholders, both technical and non-technical.
  • You can use your knowledge to make a difference within an organization and have the tenacity to push things forward and sustain momentum.
  • You know how to inspire and motivate others to achieve their best work.
  • You have a competitive spirit with a strong bias for action for constant rapid testing, learning and improvement.
  • You have a passion for web3 / blockchain technology.
We at Quicknode are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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