Paid Performance Marketer

Website OpenStore

OpenStore is Keith Rabois’ Miami-based Series B startup valued at reportedly more than $750M just seven months after founding. OpenStore is reimagining the future of e-commerce. Today, we’re building the technology and team to identify, value, acquire and scale long-tail e-commerce brands. We envision a future where emerging e-commerce brands have access to instant liquidity for their businesses and where consumers have ready access to the best, small-brand products.
Behind the scenes, we’re a team of experienced founders, operators, and software engineers who saw a chance to change the e-commerce landscape. We have grown our team 5x in size within the first year. We’re eager to continue expanding our team with humble achievers committed to excellence. OpenStore is founded by Keith Rabois, Jack Abraham, Michael Rubenstein, Matt Lanter and Jeremy Wood who bring a successful track record and expertise.
We’re looking for a paid performance marketer who’s passionate about driving profitable growth, building and executing marketing plans across paid channels in a technology-forward way. Your role will be to build the strategy and marketing plans for OpenStore’s future growth.
As a part of the Sourcing Marketing team, you’ll drive strategy and execution of paid channels to drive acquisition of SMB e-commerce merchants. OpenStore is giving e-commerce founders a better way to cash out on their stores and you’ll be critical to that success. 
As our B2B Paid Marketing Manager, you will become a key player in accelerating the growth of OpenStore for Business. You will be responsible for managing campaigns on various ad platforms, generating quality leads and optimizing for closed deals.

WHO YOU ARE

  • You are an experienced performance marketer. You’ve built and executed full funnel marketing plans to achieve performance targets. You’re able to diagnose growth opportunities, prioritize the biggest impact, and execute. You break goals into solvable component parts and effectively execute. 
  • You are analytically rigorous. You have a deep bias towards using data and analyses to drive decisions. You love seeing the power of great analyses and collaborating with peers to shatter growth targets. Your second language is performance KPIs and you know your numbers and the inputs needed to continue improving those KPI metrics. 
  • You take a strategic approach. You’re focused on where you’re going and build the strategies and plans to achieve the goal. You’re not afraid to admit something didn’t work and have backup plans brewing for your next test. 
  • You are collaborative, organized, and thoughtful. You actively solicit teammate’s feedback and can get things done through informal influence. You’re organized and demonstrate judicious decision-making. You have a track record of managing agencies and contractors to achieve goals.
  •  You thrive in fast-paced environments. At this stage we’re still learning. You will iterate with the rest of the team to continuously evolve and improve the marketing playbook. 

WHAT YOU WILL DO

  • You’ll build scalable paid marketing plans. You’ll build marketing plans across paid channels to drive quality lead volume that ultimately result in reaching acquisition targets and marketing efficiency. You’ll take calculated risks, be creative, and use analytical rigor to achieve goals.
  •  You’ll build the growth models and own performance outcomes. You’ll develop and own the marketing spend allocations, budgeting, and KPI forecasting/goal-setting for the OpenStore brand. You’ll drive budgeting decisions, measure and report on performance, and stay accountable to the results. 
  • You’ll effectively manage others. You’ll manage contractors and agencies to execute marketing plans across Google Ads, Facebook Ads, Programmatic display and more. You’ll build the tools, playbooks, and templates to empower external service providers to deliver exceptional results. 
  • You’ll rigorously analyze and improve performance. As performance fluctuates you’ll have a strong pulse on contributing variables, ultimately driving learnings that continuously grow profitability and impact of OpenStore’s paid channels.

WHAT YOU HAVE

  • 5+ years of marketing experience including 3+ years of hands on experience with Google Ads & Facebook Ads.  
  • 2+ years managing others including contractors and/or agencies. 
  • Excellent analytical & problem solving skills. 
  • Experience advertising to SMB audiences is a plus.
At OpenStore we believe that in order to recruit great people, we should create a great workplace. With that in mind we have made sure to provide a fun, exciting environment that encourages creativity and allows for growth.
OpenStore is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work.  

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