Overproof, a Miami-based SaaS startup, announced it has raised $1.25 million in seed funding from existing investors, part of a larger round. In total, the company has raised $4 million in seed funds.
The company was founded by Marc De Kuyper, former CEO of Royal Dutch Distillers and part of the 11th generation of the De Kuyper Royal Distillers, who left the family business in 2018 to begin Overproof. The startup has grown to 27 employees with offices in Miami, Denver, and Santa Fe, Argentina.
Overproof developed an AI-driven business intelligence and strategic planning platform for the alcoholic beverage industry. It helps its customers in the industry create, execute and analyze brand strategies.
The funding will be used for the roll out of its products, still in the testing phase. These include Overproof CPF (Commercial Planning Framework) and the mobile app, which provide field teams with goal-tracking capabilities and menu and bar analytics, and Overproof Score, that aims to give customers a real-time success probability for any brand and venue combination. In development is a tool to allow brand manager to manage off-premise tasting programs. “Having the continued support of our investors, even amid the current global pandemic, is a testament to their enthusiasm and ongoing commitment to the Overproof mission,” De Kuyper said in a statement.
Overproof also announced the launch of a nonprofit bartender re-employment initiative, CompanyToast.com, to allow companies to treat their teams to a virtual happy hour (supplies included) while suppliers can educate consumers on their brands and bartenders can earn money demonstrating the cocktail recipes. South Florida-based craft bartender Nick Nistico will lead the non-profit for Overproof, the company said.
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