As wearables have become mainstream, it’s clear that the 24/7 health metrics they generate are full of untapped potential. To that end, ROOK, a Miami-based healthtech startup, has raised $1.7 million in pre-seed funding to continue connecting companies with ready-to-use health data and valuable insights from wearables and other health data sources.
The funding round was led by the NuFund Venture Group and included participation from AlliedVC, CrossOceanFund, Harvard Business Fund, Hilltop Venture Partners, InstaVC, IrieVC, IQ Ventures, Liebenthal, Mana Ventures, MCMA VC, Stadia Ventures, Techstars and TheSageHouse.
ROOK, formerly known as RookMotion, provides a single API integration for biometric data from 300+ wearables and other health data sources, delivering a solution to accessing data across a fragmented market so that companies can more effectively implement valuable user data and insights. With the rebrand, the startup shifted to a B2B SaaS focus.
“ROOK has always been about connecting people with what they need to achieve more – first through hardware and software, and now more than ever through our API. By centering our ability to provide more meaningful biomarker data and insights, we are able to focus on our power to deliver the tools for better understanding so that companies can turn problems into possibilities and tap into unseen opportunities. With this round of funding, we will drive even more people to discover, build, and achieve more with ROOK,” said CEO Marco Benitez.
The company was founded in 2018 by biomedical engineers, but changed its business model in 2022. The startup’s co-founders are Benitez, Jonas Ducker, COO, Daniel Martinez, CTO, Pepe Esquivel, QA, and Oscar Garcia, CFO. With this funding, Pankaj Kedia of NuFund, formerly global head of wearables at Qualcomm, will join the ROOK board of directors.
ROOK, currently a team of 11, participated in TechStars in 2022 and has recently been accepted into the EndeavorLAB and Stadia Ventures accelerator programs.
Follow Nancy Dahlberg on Twitter @ndahlberg and email her at [email protected]
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