By Riley Kaminer
When Monta co-founder CEO Casper Rasmussen first set foot in Miami, he saw more than just another warm-weather city on the East Coast. Miami, with its growing tech scene and increasing green energy ambitions, immediately felt like the right fit for a company that’s determined to make electric vehicle (EV) charging easier and more accessible for everyone.
With its new headquarters in Wynwood, Monta is preparing itself for a significant expansion into the U.S. market, aiming to power up to a million EV charging points by 2030. The company plans to ramp up to 30 Miami-based employees, including Rasmussen, by the end of 2025.
Monta’s story began in Copenhagen in 2020, where it quickly became one of Europe’s leading software platforms for EV charging infrastructure. The company’s goal is clear: simplify the EV charging experience.
“As EV adoption picks up pace in the United States, industry players will need a platform like ours to take their business to the next level,” Rasmussen explained. “Our customers and partners, many of whom already operate in the U.S. or have plans to expand here, have been asking us to bring Monta’s solution across the Atlantic to continue fueling growth across the EV charging infrastructure ecosystem.”
“We are thrilled to announce our U.S. expansion and the opening of our new headquarters in Miami, a city we chose for its vibrant ecosystem for technology and innovation,” he continued. “We’re excited to become a part of the local business community!”
Electric vehicles are quickly gaining popularity in Florida and across the U.S., with nearly half of new car buyers considering EVs for their next purchase, according to recent estimates from EY. But as demand for EVs grows, the infrastructure needed to support them lags. It’s not just a matter of installing chargers – the software behind them plays a critical role. In fact, a quarter of U.S. charging sessions fail due to user interface glitches, unreliable payment systems, and other software issues. Monta’s software aims to address these challenges, creating a seamless and dependable experience for EV drivers.
Miami’s embrace of Monta highlights the city’s evolution into a major player in the tech and sustainability space. In just the past five years, Miami’s early-stage investment activity has tripled, and companies like Monta are taking notice. Mayor Francis Suarez welcomed the company, noting that Monta’s work aligns with Miami’s own focus on sustainable development. “Miami’s growth as a hub for innovation is clear,” he said, pointing out that in Q3 alone, the metro area attracted $628.8 million in venture capital investments.
Central to Monta’s U.S. strategy is a new partnership with Emobi, a leading North American EV charging provider. This collaboration gives Monta’s software instant access to Emobi’s 118,000 charge points across the U.S. and Canada, with hundreds in Miami alone. For Lin Sun Fa, CEO of Emobi, the partnership with Monta represents a shared commitment to making EV charging more accessible for North Americans. “At Emobi, we share Monta’s vision for a future where sustainable transportation is within reach for everyone,” he said.
Rasmussen noted that Monta’s U.S. launch has been driven by customer demand. European partners already operating in the U.S. have long asked Monta to bring its solution across the Atlantic.
Supporting Monta’s growth is Energize Capital, a venture firm focused on climate tech, which has backed Monta’s ambitious expansion plans. Juan Muldoon, a partner at Energize and a member of Monta’s board, underscored the potential of the U.S. market, noting that $11 billion in the global EV market is set to be spent on software alone.
“Monta is well-positioned to emerge as the de facto leader in EV charging operations software,” Muldoon said, emphasizing Monta’s role in helping the U.S. meet the demands of its expanding EV landscape.
As Monta settles into its new Wynwood office, Rasmussen has his eye on a big goal: connecting one million charge points to Monta’s platform by the end of the decade. But even more than the numbers, he’s focused on the impact.
“Our mission is enabling e-mobility and electrification across the globe,” Rasmussen said. And the Miami move brings them one step closer to making this dream a reality.
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