By Krysten Brenlla
It was a Thursday evening buzzing with eager entrepreneurs ready to share the culmination of their hard work over the past four months in the heart of downtown Miami. Spanning industries including fintech, enterprise software and healthcare, startups across Florida delivered their 4-minute pitches to a packed room of fellow entrepreneurs and investors at Endeavor Miami’s Spring ScaleUp pitch night.
For Haniff Brown, founder and CEO of Fit:match, it was a night he’d never forget.
“Being a founder can be a lonely journey, so just being on stage with nine other founders and sharing that community and perspective was amazing,” Brown said. “Endeavor put us through so much training on how to develop as an entrepreneur – whether it was how to raise money, how to talk to investors, or how to develop an exit plan, being exposed to the Miami network through Endeavor was just an amazing experience.”
Fit:match, of Fort Lauderdale, uses patented, 3D body-shape technology through computer vision and artificial intelligence to match consumers with the garments that fit them the best, eliminating the need for returns or exchanges (which, according to Brown’s pitch, more than 60 percent of online shoppers return or exchange online purchases). Through Fit:match, users can build a profile of their bodies in 3D, and using that profile, they can find styles that fit them by connecting them to models that are just like them. The model uploads their closet to Fit:match and provides the company with styles and sizes that fit them the best. And, not only can the technology be used to find the styles that best fit online shoppers, but it could also be used to track progress at the gym, after surgery, or even during pregnancy. Additionally, the technology is also being used in the biomedical space.
Users can download the Fit:match app on the iOS App store, or use the technology through any Fit:match partnering brands, like Fenti, Fabletics, or Macy’s. In addition to finding the best fit, Fit:match also provides incentives and perks for both models and users. Fit:match is looking for potential investors as they close their $5M round, with $1M allocation left.
“Fashion is a $600 million market, with a $55 million return rate problem,” Brown continued. “The way we think we can scale is that, one day, everybody will be uploading their closet, and we hope to create a neuro-network to connect you with people who are like you and share similar styles.”
The audience also heard from Miami local Mark Halberstein, founder and CEO of Simplenight – a super-app engine that enables hyper-personalized booking and ordering of anything, anywhere, at any time. Through generative artificial intelligence, Simplenight is providing solutions for customizable and endless booking experiences for their customers and brand partners, like Abu Dhabi, using a B2B2C approach.
“I loved the Endeavor program because of the mentors, networking, and modules, which were incredibly insightful,” Halberstein said. “We really focused on prioritization, and diligence on how to properly scale our business. This is an unbelievable ecosystem – I’m super excited for what’s going on here in South Florida, and I can’t wait to see what’s to come.”
For Kimba Williams, a former pharmaceutical sales consultant, finding products that were natural and non-toxic for her feminine care was always an issue. So, when she met OB/GYN Dr. Barbara McLaren, an idea sparked, and together, they created Kushae, a West Palm Beach-based consumer-products goods company with natural, safe products to help women look and feel their best with their feminine health. According to Williams, the growing demand for natural feminine care is estimated at a whopping $283B, and around 80 percent of women struggle with feminine health issues, such as ph imbalances, sweaty odors, and more. She says that, although there are products available in the market for women, they are actually extremely toxic (with 90 percent of products in the market containing carcinogenic ingredients) and can lead to more health issues.
Using fem-tech, or artificial intelligence machine learning technology, any woman can visit the Kushae website and take a 2-minute, AI-powered quiz that, within seconds, pumps out a customized Kushae system for each individual woman’s needs. Williams’ main strategies to generate revenue included targeting natural brands, like Whole Foods, e-commerce sales and partnerships, like Amazon, and a savvy subscription model.
However, Williams is looking to raise $1.5M to tackle a new strategy and target a new audience – physician offices and OB/GYNs – which, according to her, are “the leaders of the tribes.”
Meet the rest of the Endeavor ScaleUp entrepreneurs and startups (descriptions provided by Endeavor):
- Haddy, from St. Petersburg, is a B2B applied additive manufacturing company focusing on the furniture supply chain. It delivers durable, beautiful, and cost-efficient products using 3D printing. Haddy is looking for connections with designers or architects, and is founded by John “Jay” Rogers and Kyle Rowe.
- Infinity Doctors, from Miami and founded by Fabio Eduardo Cristilli, is an international “one-stop-shop” health platform for enterprises’ customers and employees. It uses a B2B-C model and delivers cost-effective, online clinical and mental health solutions using integrated technology across 10 countries. Infinity Doctors seeks strategic partners in the insurance sector to expand operations in the U.S. and Europe.
- Kashio, from Miami, is a cloud-based platform that automates digital payments and bill processing using Open Banking Technology, streamlining Accounts Payable and Receivables for companies using a B2B business model. Founders include Antonio Rolando, Francisco Egocheaga, and Gary Urteaga. They are seeking connections with potential investors as they close their round.
- Koywe, from Miami, is building a B2B and B2B2C payment ecosystem platform for businesses in Latin America, allowing their customers to operate across markets cost-effectively. Founded by Guillermo Acuña and Igancio Detmer, Koywe is seeking connections with potential investors as they close their round.
- MagicLog, from Miami, is a white-labeled platform designed to modernize and digitize the end-to-end customer experience of SME logistics providers, reducing operational costs and increasing new and retained sale revenue in weeks using a B2B model. Founded by Carlos Salazar, MagicLog is looking for U.S. partners in logistics associations and investors to close out their $7M Series A funding round.
- Real Grader measures, manages, and maximizes digital presence (social media posting, for example) for real estate professionals. Their most popular product, the Instacard (or The Digital Business Card), is used by more than 500,000 real estate agents. Founded by Alex Montalenti, Real Grader is looking for connections with potential investors as they close their round.
- Spontivly, of St. Petersburg, is a data analytics tool that integrates with a company’s suite of tools to allow for greater insights and efficiencies. Their ultimate goal is to make data easily accessible by empowering teams with simple data dashboards. Founded by Marissa Huggins and Anthony Nagendraraj, Spontivly is looking for connections with potential investors for their upcoming $2.5M funding round.
Endeavor Miami’s 4-month long ScaleUp Program for growth-stage companies offers mentorship, access to capital, and an extensive network of industry leaders and peers. For more information on Endeavor Miami, or to apply for their next Scaleup Cohort, visit their website here.
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