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Fetii, the Uber for groups, launches in Miami

Nancy Dahlberg
Nancy Dahlberg
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Welcome to Miami’s traffic-clogged slice of paradise, Fetii.

With $7.35 million in support from investors that include Mark Cuban and Y Combinator, Austin-based on-demand ride-share company Fetii has arrived in the Miami area, Forbes reported.

But Fetii’s offering is different from the rest of the pack. It offers ride-share service only to groups in vans for up to about 14 or 15 passengers. The service, like others, is booked and paid through its app, but Fetii splits the tab between the passengers. It’s for any group that needs to get from point A to point B, the startup says, such as for friends’ outings, corporate shuttle service, and big events.

Fetii reports that it achieves a cost per seat that is 50% to 70% lower than traditional rideshares, as well as higher margins for fleet operators. “By using AI to solve the complex logistics of on-demand group boarding and autonomous fair-splitting, we are unlocking a segment of the mobility market that has been fundamentally underserved and inefficient,” said Fetii co-founder and CEO Matthew Iommi, in an email.

The company’s announcement follows a three-week beta test in the South Florida market, which Fetii defines as Fort Lauderdale to Miami, including Key Biscayne and Miami Beach, Iommi told Forbes.

Iommi calls the problem Fetii is solving the “Uber convoy.” We’ve all been there. After a conference or concert, the attendees make their way to the curb, all waiting for separate ride shares. It’s a  waste of fuel and snarls traffic even worse than normal for our car-crazy region.

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“Fetii is experiencing record-breaking growth because we’re solving the ‘group-density’ problem that traditional rideshare isn’t built for. With rising gas prices, consumers, drivers, and fleet operators are swarming to Fetii, where our high-capacity unit economics and revenue-per-gallon are unmatched,” Iommi wrote on LinkedIn.

For Miami, timing is also on Fetii’s side. The Magic City is often host to large-scale events, and as Miami prepares for the 2026 FIFA World Cup this summer, Fetii believes it can help alleviate the pressure on the city’s strained transit infrastructure.

Fetii, founded in 2020, already operates in Dallas-Fort Worth, Houston, San Antonio, College Station and Austin in Texas, along with Phoenix and Scottsdale in Arizona, Atlanta, Nashville, Tuscaloosa, Alabama, and Baton Rouge, Louisiana. More markets are coming soon, according to Iommi.

“Miami is the fastest growing launch we’ve had, compared to all of our 14 other markets,” Iommi told Forbes. “So we see this market in about 12 to 18 months, surpassing all of them and becoming our number one revenue market.”

This story has been updated.

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Nancy Dahlberg
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