By Caitlin Granfield
Nearly five years ago, Ramiro González Forcada and partners Juan Cruz Montes and Nicolas Castro, all from Argentina, founded The Flock, which pairs technology experts from Latin America to work remotely for U.S. companies.
Forcada, 31, splits his time between Edgewater in Miami, Boston and Buenos Aires, where he was born and raised.
Though the Flock’s headquarters is in Miami, the company doesn’t run out of an office or a building – it’s run remotely, aligning with the trio’s business concept that remote work is the way of the future.
Forcada and his partners believe their business model can help companies and independent contractors achieve their bottom line.
“The US has a need for talent – there’s a talent shortage here,” Forcada says about tech experts, “and bringing in remote talent is one of the keys for companies here in the U.S. to be able to build the best team but also to fill the gaps they have.”
“The best thing about remote work is being able to hire the specific person or team located anywhere that’s the best match for a company,” he adds.
The benefit for independent contractors working for U.S. companies, he said, is that they’re able to grow their work portfolio, earn a good wage and have consistency in working on a project for a company, which can range from short-term to long-term.
What sets the Flock apart from other remote talent acquisition companies is that they only hire independent contractors who live in the same or similar time zones as the U.S. This helps streamline communication and efficiency between workers and employers.
Most of The Flock’s independent contractors hail from Mexico, Colombia, Argentina, Uruguay and Brazil.
Forcada has a team of 25 people working internally for The Flock, which includes developers, designers, recruiters, project managers, a marketing manager and a finance manager.
One hundred independent contractors are currently working through The Flock on remote projects for U.S. companies. Their roles range from project managers to data analysists to software engineers.
Since the company’s inception, 500 remote workers have already been matched with U.S. companies for work. Forcada says that 10,000 people are part of The Flock’s talent pool.
“We think more and more that the future will be like this,” he says of remote outsourcing and remote work overall.
“You will be able to choose and have different opportunities and pick who you would like to work with and for how much time,” he said of the flexibility that comes with remote work.
Forcada said that the origins of how The Flock came to be came from “the pains” of being a freelancer himself.
“You have no peers and that’s challenging not only because you’re alone but also because you don’t have mentors or people that can teach you or help you advance in your career,” he said.
He also highlighted the dilemma that freelancers often face of not getting paid on time and the difficulty of landing big projects.
Cruz Montes, the other co-founder, traveled around the world while working remotely for three years before they launched the company. Both he and Forcada have work backgrounds in technology. Together, with Castro, they decided to “explore different opportunities for entrepreneurship,” Forcada said, and The Flock was born.
“We started out without funding and then we got an Angel round and from there we’ve been profitable,” said Forcada.
Some of the companies that have hired independent contractors from The Flock include Pepsi, Tower Travel, Tenaris, Digital House, Insud Pharma, Rebill, Katoo, Volt Solar Energy and more.
Forcada said that artificial intelligence plays a big role in helping with operational tasks, research and for matching the right candidate to companies. They use Gemini, Copilot, OpenAI, Julius and Perplexity to help with meeting notes, coding, debugging and other tasks.
Forcada will be a speaker at FinTech Americas conference at the Fontainebleau Hotel in Miami Beach, which takes place from March 18-20.
He said that one of the greatest challenges so far is letting U.S. companies know about The Flock.
“We usually try to meet companies at those type of events but we also have marketing strategies and sales strategies for reaching out,” he said.
Still, he said that in person events are their preference. “We want business relationships built on trust,” he said.
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Pictured at the top of this post: From left to right, Ramiro Gonzalez Forcada, co-founder & CEO; Juan Cruz Montes, co-founder & CTO; Nicolas Castro, co-founder & CPO.
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