Miami-based Connexa Capital closed its debut venture capital fund with over $20 million in commitments, exceeding its target. The firm invests in early-stage technology companies.
Founded in 2022, Connexa is led by Managing Partner Jonathan Beda [pictured above], a venture capital investor and former CEO & co-founder of Zumbini, a spin-off of Zumba Fitness. Beda also founded and ran AB Investment Group, a predecessor of Connexa, which raised special purposed vehicles for companies such as Home Chef (acquired by Kroger), Halo Cars (acquired by Lyft), Material Bank and Terra Kaffe. Earlier in his career, he headed up special projects for Zumba. Pauline Chen, previously an investment banker, is a principal.
Connexa has already made five investments, including FirmPilot of Miami, investing in the startup’s Series A round announced this month, along with Proxima, Kickfin, Voila and Integrated Projects.
Connexa typically invests $250K to $1 million in startups, from seed stage to Series B, and plans to make follow-on investments. Beda’s Beda explains the firm’s investment strategy this way:
“We believe the optimal balance of risk and reward lies at the inflection point beyond product-market fit and before meaningful scale. Our process is designed to identify early-stage companies with clear signs of customer traction, compelling unit economics, and capital-efficient business models. As former operators ourselves, we obsess over the sustainability of a startup’s growth strategy and put a premium on profitability and cash flow potential,” Beda said.
Connexa will support entrepreneurs through its 14-member Executive Partner Network of founders, operators and investors with experience leading global enterprises and startups including Apple, Blumberg Capital, Goldman Sachs, Google, GoPuff, Home Chef, Noom, Self Esteem Brands, SoftBank, Tiffany & Co., and South Florida-based Zumba Fitness.
Zumba co-founder and CEO Alberto Perlman is a partner. “Connexa’s back-to-basics investment approach is remarkably refreshing. They really roll up their sleeves alongside their portfolio companies and the team leverages its extensive collective network to help them achieve profitability and scale,” Perlman said.
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