By Riley Kaminer
In 2019, Miami native Ryan Amoils was a dirt bike enthusiast with a vexing problem: Where to buy and sell gear?
“I hated going to eBay and seeing so many questionable products,” he told Refresh Miami. “And I hated getting scammed on forums.”
So Amoils rolled up his sleeves and launched MX Locker, an online marketplace for riders looking to buy and sell good gear at good prices.
Fast forward five years or so, and MX Locker has become the go-to platform in this niche. The marketplace is thriving, and the company has expanded beyond dirt bikes into power sports, including ATVs, UTVs, street bikes, and snowmobiles.
This expansion stemmed from Amoils’ recognition that riders like him don’t stick to one type of vehicle. “Our customers participate in multiple sports and just want a central location to buy and sell products,” Amoils said.
Up to now, the company’s growth has been fueled by a series of scrappy strategies. MX Locker bootstrapped itself to $100,000 in gross merchandise value (GMV) per month before raising a single dollar. That early traction helped the team land their first institutional round in mid-2024, securing $700,000 from BAM Ventures and Lead Ventures. Since then, the marketplace has scaled rapidly, growing from 40,000 to 300,000 active listings in just a few months. According to Amoils, revenue is up 45% year over year, and gross profit has increased by 75%.
Despite the impressive numbers, MX Locker remains a lean operation with just six employees. If you call customer support, it’s possible that Amoils himself might answer the phone.
The team is focused on scaling smartly, investing in product development, customer experience, and marketing. One of their biggest wins came from integrating with Shopify, allowing sellers with existing e-commerce stores to seamlessly list inventory on the marketplace. “That was a huge supply hack for us,” Amoils said. “We were able to onboard thousands of new listings overnight.”
Beyond just buying and selling gear, MX Locker is building a community. Riders connect directly with sellers who are just as passionate about the sport as they are.
“We have sellers making a living off our platform,” Amoils said. “People are using it every day as their job.”
MX Locker also produces product review videos to help customers make informed decisions – without the bias of paid endorsements. The company plans to double down on content creation as a key growth strategy.
For Amoils, expanding into power sports is only the beginning. He sees an even bigger opportunity in working with brands to help them move excess inventory. MX Locker also recently launched a trade-in program for boots, one of their top categories. In just 24 hours, they received 200 inquiries from riders eager to swap out their used gear for new ones.
Looking ahead, Amoils is excited about the next phase of MX Locker’s growth. “Scaling these other categories, working with influencers in new spaces – there’s so much opportunity,” he said. As the power sports industry, valued at nearly $48 billion, continues to grow, MX Locker is carving out its place as the platform of choice for riders nationwide.
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