Social Mobile, a global creator of enterprise mobility solutions, is now NEXA, a name that better reflects its future – not its past. But what hasn’t changed for this South Florida tech company: a commitment to innovation and strategic growth that is showing big results.
Founder and CEO Robert Morcos said the rebrand – completed last month – has been a long time coming. The name Social Mobile was perfect when the company was founded in 2011. Back then, the company was creating consumer phones with a dedicated “social launcher” button to connect users with their favorite networks. But it hasn’t been doing those types of devices for almost a decade, Morcos said. More importantly, the company over time evolved into a pioneer in enterprise mobility, delivering private-label devices and end-to-end mobility services for some of the world’s largest organizations.
The name change was long overdue, Morcos said. One telecom executive thought Social Mobile was a dating app. And piling on to that, his mother kept calling the company Social Media — “my own mother.” It was a two-year process to complete the rebrand. “I think we turned down about 100 different options before we finally got to NEXA, and we were like, this is perfect,” Morcos said in an interview with Refresh Miami. “It felt good.”
NEXA has now deployed more than 15 million devices deployed worldwide across healthcare, transportation, logistics, public safety, and defense, for enterprises seeking devices tailored to their unique operational, security, and compliance requirements. For them, NEXA delivers private-label mobility solutions, including handhelds, tablets, wearables, and IoT devices designed in the USA, globally certified, and built for long-term deployment.
“Today, our business is entirely focused on enterprise mobility – designing and deploying purpose-built solutions that help our clients scale globally,” Morcos said. “The name NEXA signals our commitment to building the next generation of enterprise innovation.”
In the works is NEXA’s imminent acquisition of San Diego-based Sonim Technologies. Sonim makes rugged phones and mobile devices used by first responders, government agencies, and industries that need durable equipment, and these products will be added to Social Mobile’s offerings after the acquisition closes.
“It’s expected to close in weeks, not months. This was really strategic for us: It puts us into the first responder vertical and it aligns with overall enterprise, which is what we do,” Morcos explains. “They’re also a known global brand, which helps us get into channels we historically have not been in.”
Morcos said the plan is to acquire Sonim, a public company, and take it private. As for NEXA, Morcos said, “it makes sense to stay private, at least for now.”
Currently, NEXA has about 120 employees, and about half of them work at the company’s custom-built 20,000-square-foot South Florida design and engineering hub in Hollywood. But after the acquisition, NEXA would likely swell to about 250 employees, Morcos said. The company was already global but will have about six offices after the acquisition, including in India, China and Taiwan, and soon the Gulf.
The company has been busy launching AI-powered devices and custom wearables, and healthcare is NEXA’s biggest vertical, Morcos said. “We’re doing more for the medical device companies and in healthcare than every other vertical combined at the moment.”
Yet, NEXA’s work in the industrial sector is surging too. That includes custom tech for prison systems, tablets for the maritime industry, and automation for tracking containers at ports, for instance. Retail is also a strong vertical for NEXA.
“What we’re seeing is a significant push to connect everything, sensors here, sensors there, because with more data, the better enterprise companies can improve outcomes, whether that’s in healthcare or defense or retail. So what we’re seeing is continued significant demand for purpose-built IoT solutions for enterprises to capture data.” Morcos said.
The result? “We’re on target to double the business next year after having our largest year ever this year. We’re going to be expanding into some of the global markets, predominantly the Gulf countries.”
Still, NEXA’s local roots are deep, Morcos says. “The business is growing, and South Florida continues to be a great place to obtain the talent we’re looking for. I know people talk about that all the time – can you get talent here? You can absolutely get talent here.”
READ MORE IN REFRESH MIAMI:
- OpenEvidence, the ChatGPT for clinicians, has raised $200M on a $6B valuation – and recently moved to Miami
- With a new mission for the AI era, Kandji is now Iru
- Meet the Miami startup making property management feel human again
- KEO World’s $680M merger fuels global expansion of its B2B credit platform
- Sofya bets on Miami to scale frontier AI in healthcare, building a second brain for doctors
- Top AIG exec to join Palantir to lead global financial services - September 2, 2026
- 8+ things to know in #MiamiTech: News from NEXA, A1R water, SPARC South Florida, tech salaries, Guident, Remitian, jobs opportunities & more - August 29, 2026
- For the win, Miami-based basketball startup league Unrivaled raises $100M+ Series C - August 26, 2026