Miami-based husband and wife, Alejandro Vespa and Georgette Antuna, are the founders of “On the Land of Games,” which offers educational video games, original songs and illustrated online stories for kids.
The bilingual format (English and Spanish) is aimed to be a safe and positive digital universe for children, without violence or negative messages, said Vespa, whose background is in marketing and sales.
“During the pandemic, we noticed a lack of truly engaging educational games for children,” he said of his and his wife’s inspiration to create On the Land of Games in 2020. “Our kids were spending a lot of time playing video games that felt unproductive to us, but very attractive to them. That made us think: what if the same type of engaging games that children love could also educate them? And what if those games carried positive messages as well?”
Those questions were the seeds that started their journey. “We spent months gathering information, talking to family and friends, and building a vision. We reached out to game designers, teachers, a web designer, and other professionals until all the pieces came together,” Vespa said.
They started small, offering a test game with 10 levels and then grew it step by step. “Then came the second and the third game, followed by more levels, new challenges, and endless-level modes. Each step showed us that children enjoyed the experience, so we kept expanding organically,” he said.
It was their combined passion, Vespa said, that he attributes to the platform’s success. “Our goal is to reach more children and families worldwide with bilingual games, original songs, and short illustrated stories with positive messages,” he said.
Their games are available in 160 countries through Google Play and the Apple Store. Users hail from as far away as Europe and Asia, but Vespa said their strongest market is Latin America, from Mexico to Argentina. Their original children’s songs are streamed on Spotify and on Apple Music.
“In these five years, our platform has reached thousands of children worldwide, with steady organic growth through schools, parents, and word of mouth,” he said, adding their bilingual content has given them a unique position in the educational game space.
Most of the development and creative work is led by Vespa, who collaborates with freelance illustrators, musicians and educators. He’s looking to add a game designer, a recent graduate of Miami Dade College, to his team.
“Our mission is to keep the games free and accessible to all children,” he said, adding that revenue comes from music streaming and from in-game advertising, which he said is screened to ensure safety for users. “Our focus is long-term: building trust with families by offering safe, positive, and bilingual digital content that helps children learn while they play,” he said.
On the Land of Games features four games: The Spell, The Enchanted Forest, The Mad Castle, and Sled Downhill Challenge. A new game is in the works. Each title is designed not only to entertain but also to teach essential skills, such as problem-solving, perseverance, and imagination.
In The Spell, users make their characters run and jump to collect letters and build words and short sentences. In The Enchanted Forest, users must collect the right word to complete the sentence or collect the right number to complete the math problem. Those are the two most popular games, he said.
On the Land of Games is available for free on iPhone, Android, Windows, and macOS.
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