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Puntt AI launches with a solution for enterprises: the 1st compliance agent that unites marketing and legal teams

Nancy Dahlberg
Nancy Dahlberg
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Ronnie Kwesi Coleman and his team at Meaningful Gigs, a venture-backed marketplace for design and creative talent, learned about a big problem their enterprise customers were experiencing: Marketing wants to go really fast, while legal wants to be super safe. That tension creates bottlenecks in the compliance workflow that cost these companies months and months of time — and potentially millions of dollars.

Hearing about this problem over and over again, the team set out to build its own solution for their enterprise customers.

Seeing the gap in the market, “what we’ve done is we built the first compliance agent that automates the workflows for their marketing and legal teams to bring them together,” said Coleman, in an interview with Refresh Miami.

The solution, called Puntt AI, has been in closed beta testing with some of the largest companies out there, including units of Johnson & Johnson. And now the team is ready to introduce Puntt AI to the world.

Puntt AI already a wait list of about 50 enterprise companies, said Coleman, who is founder and CEO of the new venture and co-founder and CEO of Meaningful Gigs.

Puntt AI’s autonomous agents review creative, product, and legal content in real time, using internal guidelines, case law and global regulations — helping brands launch faster without risk or delays. The integrated system also continuously learns from past approvals and current laws, delivering real-time compliance checks.

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Think about a global soft drink maker. Their packaging — every label, every tag — needs to go through multiple marketing and legal reviews for every country they serve. And, as the products or regulations change, everything needs to be updated for another round of reviews, Coleman said. What Puntt AI’s agents do is essentially take care of nearly all that manual work, reducing processes that might take six months to a few weeks, he said.

Specifically, the agents perform four key functions: Real-time creative compliance (reviews ads, videos, and visuals to flag risky claims); label and packaging review (checks packaging against market-specific rules); legal document intelligence (auto-redlines contracts and campaign copy using AI trained on the enterprise’s legal history, case law and global regulations); and regulatory intelligence (keeps the company up to date with the latest global compliance data).

During the development of Puntt AI, which began by working with several enterprise brands and took more than a year, the team learned how big the problem was. Initially, they thought it might just affect a small part of the organization, maybe the quality control team, but quickly realized that the problem impacts marketing, brand, and legal too. “They all have to go through these loops,” Coleman said. “They kept asking for more and more features,” for instance, integration with global regulations, which Puntt now offers.

Coleman said he hopes this launch offers clarity to the market amid all the noise around AI and the proliferation of horizontally focused AI agents. He says Puntt is AI-first and “we’re very focused on this one big problem that large companies have.” A team of about 15 has built Puntt AI. The company is based in Miami with an office in San Francisco.

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Nancy Dahlberg
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