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Ugami raises $4.8M seed round to support new rewards solution for gamers

Nancy Dahlberg
Nancy Dahlberg
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Ugami, the Miami-based startup offering a financial rewards solution for gamers, today announced that it has  closed a $4.8 million seed round.

In conjunction with the financing round announcement, the startup is launching a closed beta for its inaugural Ugami Debit Card and app. A reported 265,000 gamers are on the waitlist.  

”As a company made up of gamers and fintech professionals, we are extremely excited to see the incredible interest in Ugami from the gaming community,” said Ugami CEO Hector Hulian. “Our mission is to create a safe and secure banking product where gamers can manage their finances and have fun at the same time.” 

Hector Hulian

Founded in 2021, Ugami is building a next generation financial solution with a rewards program that it will let gamers redeem rewards for gaming merchandise, hardware and software, exclusive gaming sessions, even crytpo. Through decentralizing its rewards program across top gaming and technology brands, the Ugami Debit Card will cater to a broad range of gamers and their interests, changing the way they experience rewards.

The startup’s inaugural product, the Ugami Debit Card, will feature all of the utility of banking cards with a gamified app. Gamers will earn “Ugipoints” on all purchases that they can redeem for cash or use to shop from the curated Ugami store for merchandise from top brands including Best Buy, Nvidia, Steam, Xbox, PlayStation, Nintendo, and many more.

The more Ugipoints a gamer earns, the higher the level and status. Gamers can redeem Ugipoints for cash back, gaming systems, software, gift cards, GPUs, cryptocurrency, and more.

Harlem Capital Partners and ULU Ventures led the seed round, with participation from FJ Labs, Origins Fund, and Top Corner Capital.

“We couldn’t be more proud to support Ugami and their mission to become the leading financial card for gamers.” said Henri Pierre-Jacques, managing partner at Harlem Capital and a Miami resident. “The interest already secured is incredible and speaks to Ugami’s talent and dedication to their vision.”

Ugami’s office is in Key Biscayne, where the executive team of six people is based. The startup’s team numbers about 40 globally, including contractors.

Follow @ndahlberg on Twitter and email her at [email protected]

Nancy Dahlberg
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