{"id":133249,"date":"2021-04-06T08:00:35","date_gmt":"2021-04-06T12:00:35","guid":{"rendered":"https:\/\/www.staging.refreshmiami.com\/?p=133249"},"modified":"2021-04-06T08:00:35","modified_gmt":"2021-04-06T12:00:35","slug":"stressed-out-this-miami-startup-offers-a-holistic-approach-to-staying-healthy","status":"publish","type":"post","link":"https:\/\/refreshmiami.com\/stressed-out-this-miami-startup-offers-a-holistic-approach-to-staying-healthy\/","title":{"rendered":"Stressed out? This Miami startup offers a holistic approach to staying healthy"},"content":{"rendered":"

Moscase<\/a><\/u> is rethinking the way consumers approach wellness.
\nThis South Florida healthtech startup \u2013 soon to be relocating to Miami \u2013 produces a patented iPhone case with sensors that monitor users\u2019 vital signs. By tracking heart rate viability, stress, body fat percentage, and body temperature, Moscase’s WLLNSS product can help users regulate their physical, emotional, and mental health.
\nAn app accompanies the case and helps users glean meaningful, actionable insights from the data collected. Moscase can connect this data to Apple Health and other similar platforms through the startup\u2019s open API.
\n\u201cWhat sets us apart from wearables is that Moscase focuses on balancing body, mind, and soul \u2013 not only on fitness tracking,\u201d explained co-CEO and co-founder Akos Balogh (pictured above). \u201cThis is a more holistic approach to staying healthy.\u201d
\nThe case\u2019s design was top of mind for Balogh and team: \u201cIt was a challenge to pack so many features into a small form factor, while also staying true to Apple\u2019s beautiful design.\u201d Apple has officially approved the product under its \u201cMade for iPhone” program \u2013 a set of strict guidelines to ensure quality and allow companies to use the Apple logo in marketing materials.
\n\"\"
\nMoscase, founded in 2018, plans to create content that users can access through the app, such as breathing exercises and body scanning to help manage stress. \u201cThink of Moscase as your wellness friend, right in your hand,\u201d said Balogh. 
\nBalogh, a serial entrepreneur, is joined by co-founder and co-CEO Chanteva Schoch, an organizational psychologist, whose clinical background will inform the design of Moscase\u2019s content. Moscase\u2019s  team — currently five employees and 9 contractors — plans to start mass producing the product in time to sell it during the holiday season.
\nThe company was built with an international focus, leveraging software engineers in Balogh\u2019s native Hungary, product designers in Germany, and prototype manufacturers in Ireland. But it is proud to have its roots in Miami.
\n\u201cWhen I came to South Florida for the first time in the \u201890s, I fell in love with its diversity, culture, sunshine, beach, and above all the positivity of the people,\u201d Balogh told Refresh Miami<\/em>. Since the late \u201890s, he has travelled back and forth from Central Europe. Balogh made South Florida his full-time home in 2018.
\nBalogh has been active in a wide range of industries, from skincare to construction. \u201cI have always liked to build, scale, and exit.\u201d But entering the healthtech space was particularly alluring to Balogh. One side of his family managed telecommunications companies, while the other side was comprised of physicians. \u201cMoscase brings these two sides together,\u201d said Balogh.
\nMiami made sense from a logistical perspective. Moscase\u2019s target markets are the US, Canada, and Latin America, which Balogh said makes Miami \u201ca perfect hub for business development, logistics, and distribution.\u201d
\nBalogh is bullish on South Florida\u2019s rapidly growing tech scene: \u201cWe strongly believe Miami can be the next big thing.\u201d Moscase\u2019s growth is on track to be equally rapid. The company, currently based in Aventura, aims to open its first Miami office in early summer, hiring an initial staff of 20 people, with plans to increase to 30 employees by mid-2022.
\nMoscase is currently finalizing a $5 million funding round that will enable the company\u2019s expansion and mass production of its iPhone case. The company intends to develop cases for Samsung and Huawei devices in the near future.
\n\u201cWe want to sell 400,000 units per year by the end of the second year of production [late 2022], which would lead to a valuation of around $100 million,\u201d said Balogh.
\nBalogh is confident about reaping long-term rewards from basing Moscase in the Magic City. Miami\u2019s Downtown Development Authority (DDA) incentivized the startup to move there. Balogh said that the DDA has also offered to help Moscase with hiring. Miami Beach also offered incentives, but Balogh said he prefers \u201cto be in the downtown area, maybe Wynwood, where other startups and investors are.\u201d
\n\u201cIn the past six weeks, I have met more healthtech-minded people here than in the last two years,\u201d he said, noting evening drinks with fellow founders in rooftop bars as a particular highlight. \u201cMiami has all the elements to become a big tech hub.\u201d
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Moscase is rethinking the way consumers approach wellness. This South Florida healthtech startup \u2013 soon to be relocating to Miami \u2013 produces a patented iPhone case with sensors that monitor […]<\/p>\n","protected":false},"author":317,"featured_media":133251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,37],"tags":[5,2138,57,33,2139,2140],"acf":[],"_links":{"self":[{"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/posts\/133249"}],"collection":[{"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/users\/317"}],"replies":[{"embeddable":true,"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/comments?post=133249"}],"version-history":[{"count":0,"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/posts\/133249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/media\/133251"}],"wp:attachment":[{"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/media?parent=133249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/categories?post=133249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refreshmiami.com\/wp-json\/wp\/v2\/tags?post=133249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}