Streaming was supposed to make television simpler. Instead, consumers have found themselves juggling subscriptions, searching for shows across platforms, and wondering whether they really need another monthly bill.
For Jason Cohen, founder and CEO of South Florida-based MyBundle, that confusion has created a business opportunity. And now, his company is taking its bundling strategy beyond television.
MyBundle recently launched MyBundle Mobile, a wireless service designed to help smaller internet providers compete with telecom giants like Comcast and Verizon.
“We’re working with about 300 internet providers across the country,” Cohen [pictured above] told Refresh Miami. Together, those partners serve approximately 11 million customers, although Cohen noted that this figure represents their combined customer base, rather than MyBundle’s active users.
The company’s original mission was to help consumers find and manage streaming services. Its tools include personalized streaming recommendations and a mobile app that serves as a television guide.
But MyBundle has increasingly focused on helping independent internet providers offer streaming subscriptions and promotional credits to their customers.
The logic is straightforward: Customers who receive streaming benefits through their internet provider may be less likely to switch providers.
Now Cohen hopes to apply that same approach to wireless service.
MyBundle Mobile offers plans starting at $20 per month, with customers accessing the service through participating internet providers receiving discounted rates. Providers can also subsidize plans further, potentially offering mobile service at little or no cost to certain customers.
Unlike traditional white-label arrangements, MyBundle handles the mobile offering itself, allowing smaller providers to avoid managing billing and customer support.
“It’s almost like by synthetically bundling these other services,” Cohen explained, describing how providers can make their internet offerings more attractive without building new business lines themselves.
The expansion comes as MyBundle continues growing with a relatively lean team. The company has raised approximately $10 million to date and currently employs 10 people. Cohen said revenue had roughly doubled since its 2023 seed round.
Artificial intelligence has also changed how the company operates. Cohen credited his brother Danny, MyBundle’s co-founder and CTO, with leading the company’s adoption of AI-powered development tools, which he estimated have given the team the equivalent productivity of four or five additional developers.
But he sees an even bigger opportunity ahead. As AI reduces content production costs, Cohen expects an explosion of new entertainment options, making it increasingly difficult for consumers to find what they want.
“The streaming wars haven’t even begun,” he said.
That could strengthen the case for independent platforms like MyBundle, particularly as individual streaming services focus their recommendations on their own catalogs.
Cohen also sees South Florida becoming an increasingly attractive place to build technology companies, especially as AI allows founders to accomplish more with smaller teams.
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