From the Past to the Future: The Transformation of an Analog Media Business
In early 2013, The Washington Post was facing the same uncertain future many news organizations around the country continue to battle against: a stagnant print business and a promising, if not fledgling, digital one. By the end of the year, the Graham family had sold The Post to Jeff Bezos and less than five years later, The Post has more than tripled its audience and expanded its business model into profitability. Jeremy Gilbert, The Post’s Director of Strategic Initiatives, will talk about this transformation and offer an in-depth look at how The Post experiments with new audience strategies to improve the efficacy of its stories, personalizes the reader experience, harnesses new social media platforms for distribution, and employs new and novel technologies that push the boundaries of storytelling.
6:30PM – 7:15PM: Networking, drinks and light bites
7:15PM – 8:00PM: Introductions and Speaker Presentation
8:00PM – 8:30PM: Q&A with the audience
About Jeremy Gilbert
As Director of Strategic Initiatives at the Washington Post, Jeremy leads the newsroom to identify, create, and execute unique digital products and storytelling experiences. He reimagined election night experiences, created The Post’s first virtual reality stories, built a freelance network that changes how The Post covers national stories and launched a new leadership vertical. Jeremy works closely with the engineering, product design, graphics, audience, analytics and advertising teams. Previously he led digital strategy at National Geographic, taught journalism at Northwestern University, worked at The Poynter Institute and art directed a couple of newspapers.
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