Analytics for E-Commerce (Online)

For e-commerce companies, data is everything! Learn best practices for setting up analytics platforms on your website and what KPIs matter.

ManaTech hosts Ned MacPherson Founder and Head of Growth at Endrock.

Join us to learn best practices for setting up analytics platforms on your website, from Google Analytics to Heat Mapping, Data Warehousing, and third party visualization tools. Determine how to define an analytics roadmap as your brand grows. Which metrics are simply vanity and which ones truly matter? We will cover what Key Performance Indicators (KPIs) are, why A/B testing matters, and how to differentiate between correlation and causation.