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Marketing Agency Secrets
October 6, 2020 @ 6:00 pm - 8:30 pm
$350
Learn where to focus your time and energy when it comes to branding, marketing, and advertising.
This course will help you:
- Understand higher purpose and its effects on business outcomes
- Position your company/brand for success
- Create awareness and demand for your products/services
- Drive targeted lead generation through digital advertising
- Get introduced to current marketing trends/tactics and tools/apps
Course overview:
This 4-week workshop series will introduce you to the essential building blocks to bring a new product or service to the market and build for its success.
Who Should Take This Course:
This course is for entrepreneurs and small businesses that have been in business for 5 years or less. This individual should be beyond the idea stage. Ideally, the business is already launched and has an existing customer base.
PERIOD
October 6 – October 28
DAYS & TIMES
Tuesdays & Wednesdays 6:00 – 8:30 P.M.
SESSIONS
Week 1
Purpose
Brand Positioning
Relevant Differentiation
Value Proposition
Brand Promise
Week 2
Knowing Your Buyer
Market Segmentation
Customer Journey Mapping
Why People Buy
Storytelling
Week 3
Digital Distribution
Website Essentials
Inbound Marketing
Content Development
Week 4
Social Media
Paid Advertising
Analytics
Tools
Learn more about the program on our website.
Meet the Instructor
Tyler Kelley is the Co-founder & Chief Strategist at SLAM! Agency, a digital storytelling agency that helps brands realize and reach their highest potential. With 18+ years in the results-driven marketing space, Tyler has earned a reputation for anticipating user trends and developing proactive strategies to drive brands forward.
As a conscious business leader and advocate, Tyler believes business can be a force for good because there are no limits to what we can achieve when we work together. There is always more than enough to go around. There are enough customers, enough talented people, enough recognition, enough of whatever is needed.
As a speaker, he has shared the stage with digital brands like Google, Facebook, Snapchat, Pinterest and Buzzfeed and he is the co-host of the hit podcast, Innovation City (a podcast recently cited by Bloomberg as one of the top podcasts in the nation for urban innovators).
