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Visual Design Fundamentals

September 17, 2020 @ 5:00 pm - 7:00 pm

About This Workshop

The goal of Visual Design is to communicate a specific message to a targeted audience. This workshop will teach you the purpose of visual design, the theory behind design and also how it relates to UX design.

You’ll learn the basic elements of Visual Design, including typography, colour, contrast, gestalt principles of perception, etc. You’ll leave with an understanding of the fundamentals of Visual Design, and the knowledge to go on and create work of your own, building on your learnings in the workshop.


  • Understand the purpose of visual design and the value it brings to the overall experience
  • A vocabulary for critique and communicating visual problems and solutions.
  • Provide a background of key visual design elements and components.
  • Start to identify aspects that make certain designs work (or not work).
  • An idea of how UX works in relation to a website or app.


This workshop is for anyone looking to get more of a background on Visual Design, or interested in learning visual design essentials to create their own design collateral.

Please bring something to take notes with.

About Our Partners

Venture Café Miami

Founded in 2016, Venture Café Miami is a nonprofit organization that seeks to grow Miami’s innovation community by working to make it more diverse, inclusive, accessible, and better connected locally, nationally, and globally. Venture Café Miami is a member of a growing global network of organizations – each with a shared mission and local flare.

Venture Café began in 2009 as an experiment by the Cambridge Innovation Center (CIC) to test a simple hypothesis: if we bring together innovators and entrepreneurs to engage in spontaneous conversations and semi-curated programming, they’ll come up with never-before-imagined innovations to make the world a better place and generate economic growth. And, it’s working. Read our full global story. Venture Café Miami works closely with its partner, CIC Miami, to build a vibrant innovation community in South Florida.

Creation Station Business at Broward County Library

Creation Station Business (CSB) at Broward County Main Library in downtown Fort Lauderdale, is a free co-working hub designed to nurture local businesses and budding entrepreneurs. CSB resources include a conference room, two small meeting rooms, free WiFi and wireless printing, videoconferencing equipment, smartboards, a large format printer, and computers loaded with CAD and Adobe Creative Cloud. Since 2016, CSB has presented 413 free events spanning topics such as business formation, mentorship, project management, social media marketing, branding, grant writing, taxes, and other business related topics.

Black Valley Digital

Black Valley Digital is a minority-owned education and marketing agency that helps companies access resources and opportunities to grow their profitable tribe of customers online. They are on a mission to help 10,000 diverse minority entrepreneurs, artists, and business owners thrive and generate wealth within the innovation economy.

They offer workshops and digital marketing services to help local businesses in minority communities access resources and opportunities to thrive within the innovation economy.


September 17, 2020
5:00 pm - 7:00 pm
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