HR tech unicorn Factorial chooses Miami for its North American hub, plans to hire up to 150

By Nancy Dahlberg

Factorial, a Barcelona-based HR software company that streamlines people management, has selected Miami for its new US headquarters. The office will serve as the company’s base for the North American region.

The company plans to grow the Miami office to up to 150 people in the next one to two years, a spokeswoman told Refresh Miami. The offices will support cross-functional teams across the global HR tech SaaS company.

The announcement also comes on the heels of a $120 million Series C round at a $1 billion valuation, making Factorial one of the latest unicorns to join the Miami ecosystem. Founded in 2016, Factorial offers automating processes for HR teams. The company says it has over 75,000 users across 65+ countries, and serves clients such as KFC,, and Whisbi.

“Factorial is placing a big bet on Miami as its’ North American hub and with that, we are thrilled to support the fast-growing tech ecosystem in Miami,” said Jordi Romero, co-founder and co-CEO of Factorial, in a statement. “This facility will allow us to better serve our customers and partners in the region, and to provide a great work environment for our employees.”

The 5,000-square-foot Factorial Miami hub will be in the Latitude One office building in Brickell. The company liked the easy access to the city’s major transportation hubs and key business and residential areas. Factorial said it will kick off their Miami arrival by attending the eMerge Americas conference April 20-21 at Miami Beach Convention Center. 

Factorial also recently announced Peter Santis will be Head of North America, leading the new office in Miami.

Peter Santis, Head of North America for Factorial

With over 20 years of experience, Santis has spent most of his career building high-performing teams in emerging B2B software-as-a-service companies. He served as head of Americas for Rocket.Chat. Previously bringing his go-to-market expertise to CAST AI and Workshare, his other prior roles include VP of global sales for Keeper Security and region head-Americas for Ansarada, in addition to serving as co-founder and COO of the managed security services provider Nuv-3M. “Factorial has tremendous potential in the North American market, where automated systems can help small- and mid-size entities save time, money and frustration,” Santis said.

With the news of the relocation, Factorial joins dozens of companies that have made the move or expanded operations in the last year, bringing hundreds of job opportunities to the area. According to the Miami-Dade Beacon Council, the county’s economic development arm, 57 companies relocated or expanded to the county last year, and this year is off to a solid start with at least 16 companies planning to do so, even in a challenged economy.

Leverx, a global system integrator, announced last month it was moving its corporate headquarters from Silicon Valley to Miami. About the same time, London-based proptech company LandTech also announced its Miami expansion. In January, Mexican unicorn Nowports, which has developed a digital platform to track the movement of cargo in real time, announced it was setting up shop in Wynwood.

Among expansion companies, Kaseya, a global software company that officially moved its headquarters to Miami in 2018 but had had an office in the city for years, announced in February that is committed to creating 3,400 full-time jobs over the next three years in Miami-Dade County, at an average annual salary of $107,000.

Follow Nancy Dahlberg on Twitter @ndahlberg and email her at [email protected]


Nancy Dahlberg