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Boomerang, the lost & found platform, delivers a 10X growth year: ‘Our work is not done’

Nancy Dahlberg
Nancy Dahlberg
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By Nancy Dahlberg

We’ve all lost something important to us, and if we are lucky we’ve experienced the joy when we’ve been reunited with the item. It’s why Miami-based Boomerang exists, to reunite people with their items while taking the headache out of managing lost and found articles for hotels, sporting facilities, entertainment venues, and travel hubs.

Boomerang’s co-founder and CEO Skyler Logsdon rattles off valuable or sentimental items that were returned to their owners, thanks to Boomerang’s platform: an e-Bike, a 12-year sobriety coin, an Alabama championship ring, several wedding rings, lots of designer bags, wallets and passports, and even a beloved baby blanket, much to the delight of the crying baby’s mom.

Lost & found isn’t just about returning items but about building trust, Logsdon says. “Every successful reunion turns a frustrating moment into a loyalty-building experience, showing customers that brands genuinely care.”

Consider that Wells Fargo Center in Philadelphia calls Boomerang one of the most impactful fan experience upgrades they made in recent years. “We have seen a 40 percent increase in the number of items returned, resulting in greater customer satisfaction,” said Tony Sciulli, Sr. Director of Security & Parking at Wells Fargo Center in Philadelphia, in a statement. “Its implementation has also allowed for a noted reduction in waste produced by the disposal of unreturned items.”

Brands using Boomerang include MLB teams such as the Boston Red Sox and San Diego Padres, NFL teams including the Tennessee Titans and Cleveland Browns. Airports and popular theme parks in the US and abroad have come onboard too, including Universal Studios Hollywood and Thor Park in the United Kingdom. Closer to home, Universal Orlando joined Boomerang, along with a handful of large hotels in Central Florida. “Boomerang’s exceptional team and innovative AI solutions have consistently delivered incredible success stories for our guests,” said Tiffany Hamby, Sr. Director of Operations & Guest Relations at Universal Studios.

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Since the Miami-based startup’s $4.9 million funding round last January, Boomerang’s business has grown over 1,000%.  “We had a hell of a year and I think our investors are super happy. We’re living out the mission that we said we’re going to do three years ago of getting people back their lost items,” said Logsdon, in an interview with Refresh Miami. “It just feels magical when you actually see that thing come back.”

AI is making possible the ability to match the item faster and then to quickly get that item out the door for return, Logsdon said. “Our matching algorithm just continues to get smarter and smarter by noticing the difference of like, hey, it’s a Tesla car key, but this Tesla car key has a scratch on it and a customer said it had a scratch. … You may have multiple Red Sox hats found on the same day, but one Red Sox hat has a sweat ring on it.”

Boomerang’s fully distributed team numbers 16 employees and Logsdon plans to double the size of the team in the next year. The company is hiring now across all departments, engineering, product, sales, and client services.

“When you first start a company, the first movers that join are that most innovative companies in every vertical, and then you reach a tipping point where, wow, now the followers are following. Now it’s becoming an industry standard. And I think that’s what we’re seeing,” Logsdon says, reflecting on the last year.   

Most rewarding is seeing the heartfelt customer reviews that he regularly shares with his team.

“Our work is not done until every single business that finds an item uploads it to Boomerang. I know we had a massive year, but I’ve got to have another massive year and another and another. My job’s not done until every lost item gets back to the person.”

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