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Full office, big plans: Simpro Group’s Miami growth story is just getting started

Nancy Dahlberg
Nancy Dahlberg
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As the new HQ opens in downtown Miami, CEO Fred Voccola discusses his AI vision, hiring plans and Miami.

Nearly six months into his tenure as CEO of Simpro Group, Fred Voccola is moving at a pace that reflects urgency and ambition: hiring dozens of employees, outgrowing office space almost immediately, and positioning Miami as a hub for applied artificial intelligence in the trades.

Voccola, who officially took the helm of Simpro Group in October 2025 after a decade leading Kaseya, said the company’s early months under his leadership have already exceeded expectations, particularly in hiring at its new global headquarters in Miami.

“We’re already almost out of space here in our office,” Voccola says, in a recent interview with Refresh Miami. “We literally have like one spot left, and I think we have four people starting on Monday.”

Fred Voccola, Simpo Group chairman and CEO and an author. Pictured above: Simpro Group’s new Miami office.

Simpro Group, now with about 1,000 employees worldwide, began moving into the 26th floor at One Downtown in Miami in December, part of a broader strategy to anchor the company’s global operations in the city. The company expects to add at least 500 employees in Miami over the next couple of years, part of a global hiring push of more than 1,000 additional roles.

So far, that growth is accelerating quickly. The Miami office has expanded from zero employees late last year to over 70, with expectations of nearing 100 in the near term. Voccola says the company is already negotiating to lease additional space in the 31-story One Downtown, for which Simpro Group purchased naming rights (signage coming soon).

The rapid expansion underscores both Simpro’s growth trajectory and Voccola’s confidence in Miami as a talent hub. “Miami is, without a doubt, the absolute best place in the world to start, build and scale a business,” he says, citing his experience building multiple companies in the region over the past two decades.

AI-first strategy driving growth

Simpro, founded in 2002 in Brisbane, Australia, provides field service management software for contractors and trade businesses for scheduling, dispatch, workforce management, quoting and invoicing. Under Voccola’s leadership, Simpro Group, Simpro’s parent company, is doubling down on an “AI-first” strategy that he believes can fundamentally reshape the economics of the trades industry.

“What AI gives us an opportunity to do here at Simpro is to fundamentally change the lives of … people in the trades,” Voccola says. “These are the organizations that allow the modern way of life to exist, yet the average commercial contractor in North America operates on a razor-thin 6% profit margin. They are one bad day away from not making a mortgage payment.”

Voccola describes trade workers, including electricians, plumbers, HVAC technicians and others, as “second responders.” By embedding AI into workflows such as scheduling, dispatching and customer management, Voccola believes Simpro Group can help these companies greatly increase productivity and profitability.

“We can take this incredible human innovation called AI and apply it to one of the most important aspects of our society. That is the coolest thing in the world to do.”

The company, with offices around the world, serves more than 24,000 businesses globally with revenue in the hundreds of millions and is growing at a rate of 30% to 40% annually, Voccola says. He expects revenue to reach the billion-dollar mark within a few years.

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Hiring across every function

To support that growth, Simpro Group is hiring aggressively in Miami across virtually every department.

The company recently appointed a chief human resources officer, Beth Erickson, who brings two decades of HR executive leadership experience, to oversee the global hiring push. Additional senior-level hires are expected to be announced soon.

“We’re hiring AI-first engineers, product managers, salespeople, finance, HR, marketing – literally every function of a company,” Voccola says. Indeed, 20 roles in Miami are currently listed on LinkedIn.

But beyond skills, Voccola emphasized he is looking for a specific cultural fit he calls the Miami DNA. “Gritty, hardworking, non-entitled people who care about the mission,” he adds. “That motivation is not taught – that’s what our city is about.”

That philosophy mirrors the workforce he built at Kaseya, that went from $85 million in annual revenue to more than $1.5 billion.

Looking ahead to Miami as an Applied AI hub

When the headquarters move was announced in December, former Miami Mayor Francis Suarez praised Voccola’s “fast, fearless, and entrepreneurial” approach and said the expansion aligns with Miami’s growing role at the intersection of technology and finance.

Voccola’s goal goes further. He wants Miami to become the epicenter for how AI is applied in real-world industries, particularly the trades. “We are making Miami the applied AI capital of the world,” he says.

As part of that effort, Simpro Group plans to host its global conference in Miami in October, expected to draw thousands of attendees from around the world. He says Simprosium will continue to be in Miami.

Despite the rapid pace of change, Voccola said the company is focused on long-term stability rather than short-term gains: “This is not a company being built for sale. We want to be an institution – for our customers and for the city.” In the next 12 to 18 months, he expects the Miami workforce to grow to at least 500 people, with the potential to double over the next four years.

But for now, the challenge is more practical: finding space for the next wave of hires. “We’re about to start negotiations for the next floor,” Voccola says.

Simpro Group has outgrown the 26th floor of One Downtown and looking to expand.

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Nancy Dahlberg
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