The Flock helps U.S. companies scale their tech teams by filling their hiring needs with top-tier remote technology professionals from Latin America. In this age of AI, you might think demand would be down.
Quite the contrary.
Ramiro González Forcada, co-founder and CEO of the Miami-based startup, says U.S. and Central American companies want software developers with AI skillsets. “That’s the most in-demand position right now,” he says. Skilled independent contractors who are willing to learn and adapt to technology are what’s in demand. “You need to be open to investigate constantly and explore new tools.”
Companies want to incorporate AI into their businesses but “no one knows how to do it,” Forcada added. “That’s mainly the biggest challenge right now for AI,” he says, citing an MIT study from last July that found that 95% of corporate AI investments failed to deliver value.
The Flock helps companies understand their goals and needs, Forcada says. “What we try to do is help companies understand what they are building and what they would like to achieve. We are being that partner for them.”
Once companies hire from The Flock’s talent pool of over 10,000 professionals – developers, designers, AI specialists, data scientists and product managers – they can choose to have The Flock also manage the team if they wish.
With their remote workers in a similar time zone, collaboration is easier and more fruitful for these companies. Companies that use The Flock’s remote workers include Tower Travel, Cashea, Insud Pharma and Pepsi Co. Since last year, Banco Atlantida and leadership development company Co-Active Training Institute (CTI) have become clients.
Over the past year, The Flock has placed 150 more tech professionals in full-time remote roles across software engineering, product, data, and AI, adding up to 650 in total. “It’s been a really good year with significant growth,” says Forcada, who co-founded The Flock in 2021 with CTO Juan Cruz Montes and CPO Nicolas Castro and leads a team of 25.
One of the Flock’s new features is giving clients more control of hiring workers that are validated on the platform. “You can contact them, you can hire them through the platform without the need of being connected by an account manager,” says Forcada, adding that it’s more of a self-service process now but assistance is available if needed.
Still, one of the biggest continuous challenges is letting U.S. companies know The Flock exists, as well a constantly changing industry trying to adapt to the new ways of working in the age of AI. “But again, nobody knows yet how it will be,” Forcada says.
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