Trying to score the hottest table in Miami for Valentine’s night? It may have helped if you started trying six months ago – or you were a member of Miami-based Dorsia. Dorsia’s app and platform enable members to book coveted reservations at top restaurant and nightlife destinations and access exclusive events in 21 markets worldwide.
Today, Dorsia, founded and led by Marc Lotenberg, announced that it has secured $50.4 million in seed and Series A funding. Bloomberg reported the new financing values Dorsia at $146 million and the round was led by Index Ventures SA. Participating in the round were Invus Group along with Naomi Gleit, head of product at Meta Platforms, Jon Newman, co-founder of Sweetgreen, Mario Carbone, chef and co-founder of Major Food Group, and Miami-based Groot Hospitality founder David Grutman.
“I’ve known Marc for 20 years — he’s always understood the power of access, whether in nightlife, events or dining,” Grutman told Bloomberg. Grutman, who’s entertainment empire includes LIV clubs, also said he’s “excited to continue to incorporate it into my business ecosystem.”
With a mission to revolutionize hospitality, Dorsia partners with restaurants like Corner Store in New York or COTE in Miami, as well as nightclubs that offer seats in return for a predetermined minimum spend per person, based on dynamic pricing and availability. In addition to Miami and New York, other markets Dorsia serves include the Hamptons, London, Los Angeles, California’s wine country, Ibiza, holiday hotspots in the South of France, Monaco and Mallorca, and more recently Mexico City and Dubai.
Lotenberg, who has a background in the luxury media world and moved himself and one of his other companies to Miami in 2021 and launched Dorsia in 2022. Currently paid membership on Dorsia starts at $175 per year and rise to $25,000 for a premium-plus membership (if you have to ask…). Dorsia currently has around 125,000 members with about 50,000 pending applications.
Dorsia is hiring for over a dozen roles in Miami, including for senior engineers and a data scientist, product analyst and product designer.
Although restaurant reservation platforms have done well — In 2019, Resy was acquired by American Express and in 2021 for and JPMorgan Chase & Co. bought the Infatuation – Lotenberg reports he has no plans to sell. Dorsia will use the funding to expand the team and on advanced technology, including an Uber-like prepayment function for diners.
“The hospitality industry is broken, riddled with inefficiencies, underground economies and outdated systems that make access to the best experiences frustrating and unpredictable,” Lotenberg said in a statement. “We are building a future where people don’t just book a table; they power their entire social calendar through Dorsia.”
Dorsia is also expanding to new locations, including the Greek island of Mykonos.
“We’ll unveil events in Coachella and during F1, places on the cultural calendar. We’re geared towards customers who are nomadic global travelers in the LVMH economy,” he told Bloomberg.
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