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Lights, camera, action: Capsule announces $12M Series A to grow AI-powered video creation platform

Nancy Dahlberg
Nancy Dahlberg
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Capsule created an AI-assisted platform to help enterprise content teams easily create and scale on-brand video. Today the Miami-based startup announced it has raised a $12 million Series A round to expand real-time collaboration tools, add smarter AI features to speed up workflows, and make it easier to manage motion design systems within Capsule. Want more? Capsule is hiring.

“We started Capsule with a simple belief: video storytelling should be as easy and scalable as creating a presentation in PowerPoint or a design in Canva —  not just for creatives but for all teams in an organization who need to communicate: marketing, comms, success, sales, and media teams,” CEO Champ Bennett said in announcing the news. Capule was co-founded by Bennett and Joseph Jorgensen, who met as engineers on a team that pioneered online video streaming.

This $12 million round of venture capital was led by Innovation Endeavors, with participation from HubSpot Ventures and existing backers at Swift Ventures, Bloomberg Beta, and Human Ventures. Angel investors including Emery Wells (Founder, Frame.io), François Dufour (CMO, Augment Code & Twilio), Karim Atiyeh (Co-founder, Ramp), Gil Lara (Co-founder, Sprout Social, Inc.), Robert Paige (Creative Director, Instacart), and Laura Jones (CMO, Instacart) also participated. Davis Treybig, partner at Innovation Endeavors, and Brett Wilson, general partner at Swift Ventures and founder of TubeMogul, have joined Capsule’s board.

To date, Capsule has raised a total of $19.75 million, including a seed round in early 2023.

Bennett told Refresh Miami on Wednesday that the funding round will support two key product features Capsule plans to launch this year. One of them is for real-time collaboration. “Video tools today generally are pretty siloed, and no one’s really figured out real-time collaboration for video —  and we’re going to be the first to do that,” Bennett said.

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The second feature is what Capsule calls Co-producer, an AI assistant for its customers who don’t have a lot of video editing experience, said Bennett. “Co-producer is your video assistant. It helps you mix your music, it helps you add beautiful motion graphics to your videos that are on brand, all these things that traditionally professionals have done for video. Co-producer helps our customers do that on their own.” For enterprises, these features all contribute to results of on-brand video that costs less and can be turned around in hours, not days or weeks.

Capsule will also use the funding to grow the team across sales, marketing, product, and engineering. Capsule is a team of 18 now and Bennet said he expects to double the size of the team this year. “We’re looking specifically product designers and AI engineers, two roles that would be great for us to hire for here in Miami,” Bennett said.

Companies using Capsule today include HubSpot, Instacart, Sinclair Inc., Ramp, Mercury and ServiceNow are using Capsule. Capsule offers both a free version and a paid subscription for enterprises.

“In a world where generative AI video is becoming the norm, we believe beautifully produced real footage will only grow in value. Why? Because it builds trust. Capsule empowers creative teams to scale that kind of real content across the enterprise — without sacrificing quality or brand control,” said Treybig in a post announcing the news. 

Pictured at the top of this post: Capsule’s team at a Lake Tahoe off-site last year.

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Nancy Dahlberg
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