Sorting, organizing and saving the plethora of online information – emails, Instagram posts, Facebooks, website addresses – might appear as mundane tasks. Yet finding a quick, easy and intuitive way to do so seemed to Dwight Ingalsbe, founder and CEO of Miimu, a need in search of a solution.
That is how he and Alejandro Zalles, CTO, came up with Miimu. It lets users assemble or “bundle” disparate information by topic (or other identifying info) in what might be called a virtual, interactive “file cabinet.” Each discrete miimu – which might include images, text, posts, blogs, internet addresses, and so on – can be private, public or individually shared. They can also be used collaboratively with others.
The idea came to Ingalsbe when on vacation in Cancun. He and his wife realized it was a challenge to find and retrieve personal notes, restaurant ideas, excursions and other Cancun info scattered in various places. “It occurred to me that it would be great to have a website that would gather all the information in one spot,” Ingalsbe said.
Miimu is designed to let users do just that, answering an organizational gap that he and Zalles believe others experience.
Ingalsbe is originally from New York’s Hudson Valley, and earned an undergraduate degree in philosophy before co-founding his own financial data publishing firm. After selling it, he and his wife moved to South Florida in 2015.
The company has been developing Miimu for about five years. The idea stayed in abstract form until one day when Ingalsbe was raking leaves in front of his Key Biscayne home. A man driving by stopped to say “you must be from up north,” (because here in South Florida, leaf blowers, not rakes, are the thing) They got to talking and after Ingalsbe explained his idea, the driver said: you must meet my brother-in-law, who turned out to be Zalles.
That was in 2018, and the two met nearly every week, planning and constructing Miimu.
Ease of use is a key advantage, said Ingalsbe. There are several ways to capture the information. The fastest is by using Miimu’s Google Chrome plug in, which can move and store the information in the correct miimu bundle; or one could copy and paste the old-fashioned way. Miimu also automatically captures a site’s metadata – often including a visual and title description, expediting retrieval.
“We find that people who are big users of the internet (tend to) have a lot of open tabs on their desktop, and they are afraid to lose those tabs,” Ingalsbe said, adding the open tabs could linger for months. Added Jen Avison Czechut-Hoffman, Miimu chief content officer, the collaborative component is ideal for those who do a lot of information sharing. For example, they see people use it to collate and store recipes. “It functions as an online recipe book,” she said. Once shared the recipient can create or import their own miimu. Travel is another popular usage, she added. Others use it to create professional project portfolios.
The site, which went live in May, has about 50 users, three full-time employees and a group of beta-testers. They are also working on plug-ins for other search engines. Miimu is free for the first 50 miimus and 10 bundles. The $7.99 per month no-ad plan allows unlimited miimus and bundle-saves, along with the collaboration features.
Unlike many technology companies, Miimu is not actively courting AI applications, though it may down the road.
“Miimu is designed to pluck out the things you care about that you want to hold onto,” Ingalsbe said. “We are a meta-program, we are agnostic whether you use one thing or another.”
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