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This South Florida HR pro created Abe to be your career co-pilot. Abe may find you a perfect job, too

Nancy Dahlberg
Nancy Dahlberg
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By Nancy Dahlberg

Beth Elletson leveraged her 15 years of human resources experience and learnings to launch her Pompano Beach-based startup, Abe, a talent intelligence platform built for the future of work.

“I thought if we’re able to help individuals centralize all their career data in one place — and in a way that they can track their accomplishments, store their performance reviews, and upload training and development — we can leverage AI to help guide them to also build up these authenticated life portfolios that can help them for jobs,” says Elletson, Abe’s founder and CEO.

As a career co-pilot, Abe helps professionals take control of their careers by providing AI-driven guidance based on verified career data and culture-fit information. Users get a personalized, confidential platform they can use, like a professional diary. Abe also leverages the professional’s career accomplishments and values to surface best-fit job opportunities.

“Our North Star is to serve the professional, but with a goal and intention of helping to improve hiring, retention and engagement at companies,” says Elletson, a former HR executive who most recently served as chief people officer for the Miami Marlins.

Abe, launched in November, serves professionals at all career stages whether they’re job seeking, gainfully employed, looking for a promotion or looking to exit. For instance, Abe offers a tool called Ask Abe in which users can ask career questions and get personalized guidance based on the data they have stored on the platform. Ask Abe can help them prep for an interview or negotiate a raise, too.

Then, for companies, Abe matches qualified individuals – both within and outside the organization — with job opportunities, making sure there is a culture fit through its proprietary technology. This is particularly important because companies have been reducing HR support. Professionals can opt in or out of the matches.

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Abe is working with Mission United to empower veterans’ transition to the civilian workforce. Abe’s tools help veterans to better explain their past military experience and how it applies to jobs they are seeking.

“We’re really excited because our tool can be used in parallel with the career coaches that are doing a wonderful job with these veterans,” Elletson says. “It’s a tool to help enhance that level of service with a goal of getting them placed in the right-fit jobs, but also presenting veterans to companies that maybe they otherwise wouldn’t have looked at twice because they didn’t realize that those are transferable skills.”

Elletson and her team are also finalizing contracts with universities and colleges, who could use Abe for alumni career management, for instance. “As our services enhance, they will be able to integrate training modules that will be able to provide mentorship, both internal and external to the organization, to help that [alum] on their career path.”

“The goal is that the resources are brought to you so personalized and customized that you’re now better navigating those career choices,” Elletson adds.

Abe makes money by charging companies and organizations that use the platform. For the professionals, the service is free. In the future, Abe could offer premium services to them as an upgrade, she says.

Elletson, now with a core team of four, a group of advisors and a remote tech team, is building out pilot program partnerships with more companies, colleges and organizations. The startup just closed an angel round, and plans to raise $2 million in pre-seed funding next, she says.

“We’re here to serve. Our mission is to empower professionals, to make work better.”

Abe CEO Beth Elletson and Kim Ng, former GM for the Miami Marlins, in a fireside chat:  “Bringing to market this platform, which in my opinion fills a void in this space, is just so incredible … for keeping track of where you are in your career and having really tangible meaningful steps in how to attain these different levels that you are striving for,” says Ng.
Abe CEO Beth Elletson pitches Abe on the Levan Center of Innovation’s stage at eMerge Americas in April.

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Nancy Dahlberg
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