By Nancy Dahlberg
soona, a content creation platform for e-commerce, announced today that it has acquired Miami-based startup Trend.io.
Trend, a curated creator network and marketplace, has helped over 1,500 companies show off their product with authentic social content. “Trend has built one of the largest networks of influencers and creators executing over 20.000 projects and helping merchants like Bobbie, Ettitude and Surely create brand relevant content for social that converts to sales,” sooma co-founder and CEO Liz Giorgi said in her announcement of the company’s first acquisition. Terms of the acquisition were not disclosed.
Trend’s approach aligns with soona’s pro-services marketplace with over 500 models and stylists “and we look forward to creating more opportunities across both our creator communities that will help these talented folks unlock new revenue opportunities,” Giorgi said, welcoming Trend’s team to soona.
“We couldn’t think of a better partner than soona for the continuity of our mission to provide ecommerce brands with one place to generate any kind of creative,” said Ramon Berrios, Trend’s founder and CEO. “Beautiful content is the interface of the internet and producing it just became a lot easier for ecommerce companies,” Berrios told Refresh Miami.
soona is the virtual content studio for ecommerce and has worked with over 15,000 brands, Berrios explained to Refresh Miami. “Their breakthrough platform allows brands to join photoshoots in real-time via their browser in the world. Co-founded by Liz Giorgi and Hayley Anderson, soona is a female founded company with a creative background and mission truly aligned with ours.”
Believing anyone can be a content creator, Berrios founded Trend in 2019, alongside Zach Moosbrugger, to connect top brands with original photos and videos made by content creators He moved the startup from Austin to Miami in 2021. Last summer, Trend closed a $3 million seed round, with investors including Pharrell Williams. Miami’s Flamingo Capital was an early investor.
Going forward, the two platforms will be integrated over the next year, Giorgi said, “and together we will push the possibilities for brands to create groundbreaking content in a single place.”
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