Hospitality-tech startup co-founded by Tiger Woods raises $10M

Heard Holdings, a Jupiter-based hospitality software startup co-owned by Tiger Woods, announced it has raised $10 million in equity funding.

Heard’s co-founders are former Wall Street veteran and hospitality entrepreneur Greg Bartoli, who is also the founder of PopStroke Entertainment Group,  tech entrepreneur Chris Langbein, founder of the mobile app Go Club Golf, and Woods, golfing legend and founder of Jupiter-based TGR Ventures.  The software and payments company offers an integrated technology solution for restaurant and golf hospitality, which combines point-of-sale, hardware, software, and payment processing.

“Since we opened The Woods Jupiter restaurant in 2015, we have been in constant search of a fully integrated point-of-sale solution,” said Chris Hubman, CFO of TGR Ventures. “We have relied on many different point-of-sale companies before seeing the impact of Heard and the Heard mobile app at PopStroke locations. The benefits have been immeasurable, resulting in increased sales and efficiency while driving an enhanced guest and employee experience.”

The preferred equity funding round was led by New York-based Diameter Capital Partners, and brought the startup’s valuation to $100 million. The capital will be used to accelerate product development and expand Heard’s presence in the hospitality market, the founders said.

In particular, Heard’s technology has a set of features specifically geared to golf course and club management. These tools include golf course, table-side, and take-out ordering, member statement with mobile bill pay, and more. “TGR Ventures is excited to partner with Diameter as we look to introduce Heard to the restaurant industry and the golf hospitality business, which has relied on antiquated systems for far too long,” said Woods.

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Nancy Dahlberg